The objective is to generate a marketing proposal that encourages the export of colored native cottonblankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method wasused and the results indicated that the artisans of the CITE-SIPAN expect to be able to export theirproducts but require follow-up due to the lack of knowledge of the tools necessary for export, whilemarket research indicates that according to the In charge of retail in the city of Hamburg, Peruviannative cotton blankets will have acceptance and may be distributed if the minimum requirements aremet. It was determined that the marketing proposal must meet the requirements of the German marketin the area of promotion and distribution if it encourages artisans to export blankets made of colorednative cotton.

The objective is to generate a marketing proposal that encourages the export of colored native cottonblankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method wasused and the results indicated that the artisans of the CITE-SIPAN expect to be able to export theirproducts but require follow-up due to the lack of knowledge of the tools necessary for export, whilemarket research indicates that according to the In charge of retail in the city of Hamburg, Peruviannative cotton blankets will have acceptance and may be distributed if the minimum requirements aremet. It was determined that the marketing proposal must meet the requirements of the German marketin the area of promotion and distribution if it encourages artisans to export blankets made of colorednative cotton.

El ingresar con nuevos productos o productos pocos convencionales a mercados internacionales, es un ejercicio que debe ser promovido constantemente, para reforzar nuevos sectores productivos; de esta manera buscamos generar una propuesta de comercialización que fomente la exportación de mantas de algodón nativo de colores elaborado por los artesanos de la CITE SIPAN al mercado Alemán. Para este estudio se utilizó el método hipotético-deductivo mediante las encuestas físicas como instrumento de recolección de datos para los artesanos empadronados en la CITE-SIPAN y la investigación de mercado mediante las encuestas virtuales para los encargados de retails de venta de artículos de regalo y decoración localizados en la ciudad de Hamburgo para determinar el grado de aceptación. La investigación demuestra un genuino interés de exportar de los artesanos, pero a su vez la necesid...