Departing of a case study, this paper deals with changes in the so-called corporate social responsibility discourse when social conflicts get worsen and demand changes in corporations’ attitude. How are business tendencies related to social conflicts about corporations’ role in the community? During Chile’s democratic transition, between 1990 and 2010, social conflicts where fenced to punctual situations, economic growth was kept in a frame of political stability, civil society was broken and big corporations counted mostly with high social legitimacy (Delamaza 2010). The case of the swans’ death in Río Cruces, attributed to pollution produced by a cellulose refinery, catalyzed the general adoption of a corporate social responsibility discourse by representatives of Chilean big corporations. It is stated that the transforming impact of the case was due to the deep tra...

El estudio de las consecuencias políticas de los conflictos socioterritoriales ha privilegiado las categorías de efectos «acumulativos» y «combi-nados». El caso del archipiélago de Chiloé muestra un tipo de acumulación diacrónica de conflictos desde inicios del siglo XXI. Ello se combina con factores asociados al ciclo salmonero –actividad productiva dominante–, a la institucionalidad y al momento político. De acuerdo con la teoría, el caso sería considerado favorable a las consecuencias políticas transformadoras. Pero el artículo plantea que, aunque la acumulación no difiere de la de otros territorios, variables contextuales, como la naturaleza de las alianzas políticas y la mantención/defensa del proyecto público privado tras la industria salmonera, dificultan tanto la articulación efectiva de nuevos actores como el cambio político para enfrentar las raíces de...

Departing of a case study, this paper deals with changes in the so-called corporate social responsibility discourse when social conflicts get worsen and demand changes in corporations’ attitude. How are business tendencies related to social conflicts about corporations’ role in the community? During Chile’s democratic transition, between 1990 and 2010, social conflicts where fenced to punctual situations, economic growth was kept in a frame of political stability, civil society was broken and big corporations counted mostly with high social legitimacy (Delamaza 2010). The case of the swans’ death in Río Cruces, attributed to pollution produced by a cellulose refinery, catalyzed the general adoption of a corporate social responsibility discourse by representatives of Chilean big corporations. It is stated that the transforming impact of the case was due to the deep transnationali...