The objective of this investigation is centered on the identification, analisis and comparison of the feminist discourse that has been spread on the social network: Instagram. The methodology used is virtual ethnography, through which monitoring and following took place for the three influencer accounts @empoderadamente_pe, @rominacastrosexologia y @corazónconleche. The interactions maintained with the users through comments and “likes” were gathered and the content of the posts with most engagement, its tags and main topics were analyzed, for a posterior categorization within the waves of feminism, according to the strategy selected and utilized in the elaboration of the discourse. In the results, the tendency of the use of the color pink and similar tones was recognised, as a way of re-signifying to connect with women in a dispersed environment. The topics addressed vary between t...