This analysis explores the interconnection between the global mental health crisis and the expansion of neoliberalism through the song “Interlude: Shadow” by BTS. It addresses the relevance of K-pop music as a vehicle for examining the effects of postmodernity and neoliberalism on people’s lives. Through an initial theoretical review, relevant concepts such as consumption-oriented perceptions of success and pressure for personal performance are discussed. The second part of the analysis focuses on the music video for “Shadow,” highlighting the internal struggles of BTS members and their critique of the demands for success and well-being in a neoliberal context. This study reveals how music serves as a platform to raise awareness of mental health issues in an era dominated by self-exploitation and the pursuit of performance.

La presente investigación aborda la identidad profesional en venezolanos migrantes en Ica – Perú. Entre el 2015 y el 2025 ha habido un proceso migratorio masivo, en el cual, se ha movilizado una gran cantidad de personas que cuentan con educación universitaria y experiencia. Sin embargo, el mercado laboral peruano no ha sido capaz de acogerles a todos. Entonces, resulta interesante estudiar los efectos del subempleo, la sobre cualificación laboral y la pérdida de estatus en aquellos migrantes que se desempeñaban profesionalmente en Venezuela, pero en Perú deben trabajar en otros oficios. Asimismo, interesa comprender de qué manera el proceso migratorio ha afectado la relación que guardan los participantes con su identidad profesional. Aunque, principalmente interesó comprender de qué manera dichos participantes desarrollaron y luego se relacionaron con dicha identidad. Para ...

This analysis explores the interconnection between the global mental health crisis and the expansion of neoliberalism through the song “Interlude: Shadow” by BTS. It addresses the relevance of K-pop music as a vehicle for examining the effects of postmodernity and neoliberalism on people’s lives. Through an initial theoretical review, relevant concepts such as consumption-oriented perceptions of success and pressure for personal performance are discussed. The second part of the analysis focuses on the music video for “Shadow,” highlighting the internal struggles of BTS members and their critique of the demands for success and well-being in a neoliberal context. This study reveals how music serves as a platform to raise awareness of mental health issues in an era dominated by self-exploitation and the pursuit of performance.