This research work is aimed at determining marketing strategies to increase sales of wines El Pedregal, today found these products in an optimistic scenario in which has developed a remarkable growth of national consumption. Being necessary the use of these market opportunities to publicize and promote a regional product standards as the market suggests. This was established as a statement: What marketing strategies will boost sales of wines El Pedregal ?. Rise to the hypothesis that the marketing strategies that will increase sales of wine in The Pedregal district Trujillo are integration strategies forward. The sampling technique selected for this research was the non-probability sampling: The expert, apply on 20 restaurants and 10 licorericas city of Trujillo. The technique of data collection was a survey. The participation of these emprearios was vital to the development of this rese...