Floriculture is a sector of growing global importance, contributing to employment generation, income creation, and the promotion of biodiversity and sustainability. This study aimed to identify the factors influencing the adoption of floriculture as an alternative crop in the province of Leoncio Prado, Peru, and to assess its economic viability. A total of 269 farmers were surveyed, analyzing attitudes, land suitability, and socioeconomic and environmental factors. Influential factors were identified using descriptive analysis, chi-square tests, and logistic regression (p < 0.1). Additionally, multiple machine learning algorithms (Decision Trees, Logistic Regression, KNN, SVM, Ensemble, Neural Networks, Naive Bayes) with cross-validation (k = 5) and AUC metrics were employed to model adoption intentions. Scenarios were developed to increase the willingness to adopt floriculture, and a...