El trabajo tiene como objetivo el planteamiento y desarrollo de un caso basado en las experiencia presentada en una empresa del sistema financiero peruano, el cual aborda una situación compleja en el área comercial, con repercusiones en toda la organización. Desde el 2012 se presentaba un deterioro en la calidad de la cartera de créditos y se tomaron medidas radicales en la admisión de solicitudes de crédito. Esto originó un freno en la producción del área de negocios y una gran resistencia al cambio por parte del sindicato. Se había formado un sindicato de trabajadores y la mayor parte de Asesores de Negocios de la red de agencias a nivel nacional estaban afiliados y eran una gran influencia en el resto de los trabajadores, ocasionando una desmotivación general. El estudio del caso se centra en el gobierno de personas y sostiene que en el trabajo con sindicatos se necesita ce...

This work entitled "Developing a Strategic Marketing Plan for the Company WISSGROUP S.A.C." has as main objective to contribute to the Company in achieving its goals by implementing marketing strategies to achieve higher sales and consolidate a greater market position. The development of this work begins with an analysis of the industry environment in which the Company operates, identifying opportunities and threats. Also performed an internal analysis of SAC WISSGROUP to obtain more precise information of their real market situation, where they identified the strengths and weaknesses of it. With the above information and the use of analytical tools such as SWOT Matrix, Matrix SPAE (Strategic Position and Action Evaluation), Factor Evaluation Matrix Internal - External Grand Strategy Matrix and Matrix Quantitative Strategic Planning (MQSP), was raised and chose the most appropriate strat...

This work entitled "Developing a Strategic Marketing Plan for the Company WISSGROUP S.A.C." has as main objective to contribute to the Company in achieving its goals by implementing marketing strategies to achieve higher sales and consolidate a greater market position. The development of this work begins with an analysis of the industry environment in which the Company operates, identifying opportunities and threats. Also performed an internal analysis of SAC WISSGROUP to obtain more precise information of their real market situation, where they identified the strengths and weaknesses of it. With the above information and the use of analytical tools such as SWOT Matrix, Matrix SPAE (Strategic Position and Action Evaluation), Factor Evaluation Matrix Internal - External Grand Strategy Matrix and Matrix Quantitative Strategic Planning (MQSP), was raised and chose the most appropriate strat...