Nowadays, implementing data analytics is necessary to improve the collection, evaluation, analysis, and organization of data that allow the discovery of patterns, correlations, and trends that improve knowledge management, development of strategies, and decision-making in the organization. Therefore, this study aims to provide an accurate and detailed assessment of the current state of data analytics in the retail sector, identifying specific areas of improvement to strengthen knowledge management in organizations. The research is applied with a quantitative approach and non-experimental design at a descriptive and propositional level. The survey technique was used, and as a data collection instrument, a questionnaire addressed to 351 employees of companies in the retail sector concerning the variable data analysis with the dimensions of data extraction, predictive analysis, and machine ...

Nowadays, implementing data analytics is necessary to improve the collection, evaluation, analysis, and organization of data that allow the discovery of patterns, correlations, and trends that improve knowledge management, development of strategies, and decision-making in the organization. Therefore, this study aims to provide an accurate and detailed assessment of the current state of data analytics in the retail sector, identifying specific areas of improvement to strengthen knowledge management in organizations. The research is applied with a quantitative approach and non-experimental design at a descriptive and propositional level. The survey technique was used, and as a data collection instrument, a questionnaire addressed to 351 employees of companies in the retail sector concerning the variable data analysis with the dimensions of data extraction, predictive analysis, and machine ...

The strategic management of human resources in organizations is fundamental due to the competitive demands of the markets, which is why an excellent organizational culture must be maintained to increase workers' motivation. This study aims to provide specific recommendations to improve strategic human resource management in the context of municipalities, thus promoting a comprehensive transformation that increases the capacity to retain and attract valuable personnel. The research is quantitative and follows a correlational design. A questionnaire was administered to 112 employees of municipalities regarding the variable strategic human resources management with the dimensions of organizational culture, organizational climate, and personnel selection and the variable motivation with the dimensions of job satisfaction and work environment with a Cronbach's alpha reliability of 0.851. The ...