In this project, the prefeasibility to install a pisco macerate production plant with maca and passion fruit was determined, demonstrating its market, technological, economic, social and environmental viability. The market study estimated a demand in the fifth year of 50,659 bottles. The target market is made up of people from Metropolitan Lima (25-55 years old), from the NSE "B" and "C" sectors. For said socioeconomic segmentation, life styles and their characteristics will be taken into account. In the analysis of the location of the plant, the best location was determined in the district of Lurín according to the criteria of proximity to the market, cost of the land, proximity of the raw material, among others. On the other hand, the maximum plant size is determined by the market and the minimum by the equilibrium point with 22,365 bottles. The plant capacity is limited by the Macera...