Cesta Maestra project, which was developed applying the design thinking methodology, focuses on improving the savings capacity of its users, particularly those from the NSE C, by offering products that are soon to expire with discounts between 40% and 60%. This innovative solution not only encourages savings but also effectively addresses the reduction of food waste in supermarkets, still taking advantage of the high quality of these products that would otherwise be thrown away. In addition, Cesta Maestra establishes a beneficial relationship between supermarkets and suppliers, allowing them to reduce financial losses related to product expiration, improve inventory rotation, and reduce effort in terms of reverse logistics without the need to manage discounts directly at the points of service. Although facing challenges in technological implementation and coordination with supermarkets a...