This article offers a study of a retail footwear chain in Lima that uses the K-map method in its operations management. Its objectives are to verify if there is a positive impact on growth at the company’s points of sale, and to establish a relationship between the posed variables, considering the benefits of using the K-map method. The purpose of this study is to determine if this model promotes an increase in retail sales and if it is possible to recommend its use based upon hypotheses testing. This paper analyzes key performance indicators (KPIs) collected from six megastores to conduct normality, homogeneity, Pearson correlation and logistic regression testing. Results predict the relationship between variables and their influence on store growth with an efficacy of 83.3%.

This article offers a study of a retail footwear chain in Lima that uses the K-map method in its operations management. Its objectives are to verify if there is a positive impact on growth at the company’s points of sale, and to establish a relationship between the posed variables, considering the benefits of using the K-map method. The purpose of this study is to determine if this model promotes an increase in retail sales and if it is possible to recommend its use based upon hypotheses testing. This paper analyzes key performance indicators (KPIs) collected from six megastores to conduct normality, homogeneity, Pearson correlation and logistic regression testing. Results predict the relationship between variables and their influence on store growth with an efficacy of 83.3%.

Con calificativo de Sobresaliente “Cum Laude“.

Una cadena retail se caracteriza por la venta al menudeo y su fortaleza se centra en el perfeccionamiento, por ello el enfoque en una cadena retail de calzado en Lima. Las cadenas retail tienen distintas formas de operar, e incluyen la tercerización en menor o mayor grado. El modelo K-Scheme es utilizado por esta empresa retail en estudio para administrar sus puntos de venta, y es de preocupación saber de qué manera influye este modelo en el crecimiento de un punto de venta específico. Tomando como base los índices de gestión logística del modelo K-Scheme, que son el nivel de servicio y el porcentaje de liquidación y de otra parte, el nivel de crecimiento a razón de su índice de rotación de inventarios y el porcentaje de crecimiento en volúmenes de venta, además también se incluye el porcentaje de uso de las áreas para almacenamiento para la puesta a disposición de los pr...