The advertising posters in urban sites can become a visual pollutant with varied effects on the environment and people. In this study, the perceived environmental effect of the population in the areas with the most dynamic advertising posters was described. The study is quali-quantitative, non-experimental, transectional and exploratory-descriptive. For the study, two sampling sites were defined on intersections of the main avenues of the capital that showed the greatest number of posters enabled in the 2014-2016 period. At each point, observation was made and the perception of settlers, bystanders, key and qualified informants was included. Some of the negative environmental effects mentioned above were cutting down trees for the placement of posters and affecting the image of the city of Asunción as a sustainable city. It is concluded that the presence of advertising posters can cause...

La cartelería publicitaria en sitios urbanos puede convertirse en un contaminante visual con efectos variados sobre el ambiente y las personas. En  este estudio se  describió el efecto ambiental percibido por parte de la población en las zonas con mayor dinámica de cartelería publicitaria. El estudio es cuali-cuantitativo, no experimental, transeccional y exploratorio-descriptivo. Para el estudio se definieron dos sitios de muestreo sobre intersecciones de avenidas principales de la capital que mostraron mayor cantidad de carteles habilitados en el periodo 2014-2016. En cada punto se realizó observación y se incluyó la percepción de pobladores, transeúntes, informantes clave y calificados. Algunos de los .efectos ambientales negativos más mencionados fueron tala de árboles para la colocación de carteles y afectación de la imagen de la ciudad de Asunción como una ...

The advertising posters in urban sites can become a visual pollutant with varied effects on the environment and people. In this study, the perceived environmental effect of the population in the areas with the most dynamic advertising posters was described. The study is quali-quantitative, non-experimental, transectional and exploratory-descriptive. For the study, two sampling sites were defined on intersections of the main avenues of the capital that showed the greatest number of posters enabled in the 2014-2016 period. At each point, observation was made and the perception of settlers, bystanders, key and qualified informants was included. Some of the negative environmental effects mentioned above were cutting down trees for the placement of posters and affecting the image of the city of Asunción as a sustainable city. It is concluded that the presence of advertising posters can cause...