Indexado en Latindex (Catálogo 2.0) y DOAJ

Nowadays, companies are migrating into a virtual sales platform due to the several benefits that it offers. Online shopping and sales generate savings in different costs that the seller reflects in the price. Also, this benefit makes the final client decide to buy online rather than in a regular shop. However, there is an issue when buying online, people cannot try articles before buying them generating product returns, waste of time and customers’ dissatisfaction. According to the detailed problem, the team intends to innovate when selling the products online by using an augmented reality app and smart dummies that combined assure the client that the clothes they are buying have.

This new reality has shown us that it is inevitable to migrate to a new form of trade, without borders, looking for savings at costs and prices of the product or service. Based on an exploratory-descriptive methodology, we propose to innovate when selling clothing via the web by using an augmented reality application and intelligent mannequins that allow us to assure customers that the size chosen is the correct one.