The dissertation Marketing Plan for an Artisanal Ice Cream Shop presents a detailed analysis of the Peruvian ice cream market, emphasizing the growth and potential of differentiated products in an expanding sector. The research focuses on the creation of the “Heladería +51”, a proposal that rescues traditional flavors of Peruvian desserts, such as suspiro a la limeña and mazamorra morada, and transforms them into artisanal ice creams. The project identifies the opportunity to capture a niche of consumers interested in authentic, high-quality experiences, who value local and artisanal products. The study includes PESTEL analysis, market research and a competitive diagnosis, concluding that, despite the economic and logistical challenges, the context is favorable for an artisanal ice cream shop with cultural identity. With digital marketing strategies and strategic alliances, the pla...

The present research seeks to evaluate the feasibility in the production of canned fish for two types of species: Doncella and Boquichico. This idea was born as a result of the acceptance that both species have had in recent years. People, especially those who consume fish frequently, are precisely those who most value the type of meat of fluvial or maritime species, in addition to their nutritional contribution. The Doncella and the Boquichico have managed to delight many of their consumers for their good and the excellent texture of their meats. Through this research, we seek to offer these species in a different presentation from te ones that already exist. In addition, we want to promote and get more people to know both Peruvian species and to include them in their daily diet. Finally, it is expected that this product may complement the supply of fish, especially in periods of closur...