Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Zaharia Seinfeld, Daniela, Talledo Flores, Hernán
Formato: artículo
Fecha de Publicación:2021
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/657885
Enlace del recurso:http://hdl.handle.net/10757/657885
Nivel de acceso:acceso embargado
Materia:Brand equity
Brand image
Brand loyalty
Brand trust
Perceived quality
Purchase intention
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dc.title.es_PE.fl_str_mv Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
title Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
spellingShingle Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
Zaharia Seinfeld, Daniela
Brand equity
Brand image
Brand loyalty
Brand trust
Perceived quality
Purchase intention
title_short Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
title_full Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
title_fullStr Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
title_full_unstemmed Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
title_sort Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
author Zaharia Seinfeld, Daniela
author_facet Zaharia Seinfeld, Daniela
Talledo Flores, Hernán
author_role author
author2 Talledo Flores, Hernán
author2_role author
dc.contributor.author.fl_str_mv Zaharia Seinfeld, Daniela
Talledo Flores, Hernán
dc.subject.es_PE.fl_str_mv Brand equity
Brand image
Brand loyalty
Brand trust
Perceived quality
Purchase intention
topic Brand equity
Brand image
Brand loyalty
Brand trust
Perceived quality
Purchase intention
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2021-11-02T16:59:02Z
dc.date.available.none.fl_str_mv 2021-11-02T16:59:02Z
dc.date.issued.fl_str_mv 2022-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.issn.none.fl_str_mv 21903018
dc.identifier.doi.none.fl_str_mv 10.1007/978-981-16-5792-4_44
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/657885
dc.identifier.eissn.none.fl_str_mv 21903026
dc.identifier.journal.es_PE.fl_str_mv Smart Innovation, Systems and Technologies
dc.identifier.eid.none.fl_str_mv 2-s2.0-85116907901
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85116907901
dc.identifier.isni.none.fl_str_mv 0000 0001 2196 144X
identifier_str_mv 21903018
10.1007/978-981-16-5792-4_44
21903026
Smart Innovation, Systems and Technologies
2-s2.0-85116907901
SCOPUS_ID:85116907901
0000 0001 2196 144X
url http://hdl.handle.net/10757/657885
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.relation.url.es_PE.fl_str_mv https://link.springer.com/chapter/10.1007/978-981-16-5792-4_44
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.es_PE.fl_str_mv application/html
dc.publisher.es_PE.fl_str_mv Springer Science and Business Media Deutschland GmbH
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv Smart Innovation, Systems and Technologies
dc.source.volume.none.fl_str_mv 259 SIST
dc.source.beginpage.none.fl_str_mv 446
dc.source.endpage.none.fl_str_mv 457
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/657885/1/license.txt
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spelling d49682e004be357bf031d7a5db22fbec500750f1fe8e7a33fff59166ad0d2cd01e0Zaharia Seinfeld, DanielaTalledo Flores, Hernán2021-11-02T16:59:02Z2021-11-02T16:59:02Z2022-01-012190301810.1007/978-981-16-5792-4_44http://hdl.handle.net/10757/65788521903026Smart Innovation, Systems and Technologies2-s2.0-85116907901SCOPUS_ID:851169079010000 0001 2196 144XEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years old. As a result, it was obtained that brand loyalty and image are fundamental to generate a purchase intent in this public; however, Perceived Quality as an influencing factor of purchase intent was eliminated and Brand Confidence was added, since a relationship with the dependent variable was found. In the same way, 261 surveys were conducted with the target audience through an online questionnaire. The study developed was quantitative correlational, focusing on non-probabilistic convenience sampling. To obtain the results, there were made two Confirmatory Factor Analysis, an Exploratory Factor Analysis and a Monotonic Regression, in addition to performing two times the Cronbach’s Alpha and using the item-Factor correlation to eliminate the least influential indicators.application/htmlengSpringer Science and Business Media Deutschland GmbHhttps://link.springer.com/chapter/10.1007/978-981-16-5792-4_44info:eu-repo/semantics/embargoedAccessBrand equityBrand imageBrand loyaltyBrand trustPerceived qualityPurchase intentionPerceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Studentsinfo:eu-repo/semantics/articleSmart Innovation, Systems and Technologies259 SIST446457reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/657885/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/657885oai:repositorioacademico.upc.edu.pe:10757/6578852021-11-02 16:59:03.531Repositorio académico upcupc@openrepository.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Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
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