Marketing mix y fidelización de los clientes de Padis Baby, Iquitos 2023

• Autores: Bancho Gaviria, Steysi Krisell, Cordova Angulo, Elma Margarita
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10440
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10440
• Nivel de acceso: acceso abierto
• Materia: Marketing; Fidelización del cliente; Empresas comerciales; https://purl.org/pe-repo/ocde/ford#5.02.04

This study examined the connection between the marketing Mix and customer loyalty of PADIS BABY, from Iquitos in 2023. This study was framed in a quantitative, correlational and descriptive approach, whose fundamental purpose is to describe the qualities and attributes of concepts, phenomena and particular variables within the framework of this store. It was also intended to examine the relationship that exists between the variables through a predictable pattern of behavior, either using a representative sample or taking into account 20 clients. The chosen design was non-experimental and transversal in nature. This implied that no deliberate interventions were made on the variables, and data collection was carried out at a single point in time, providing a snapshot of the situation in Iquitos in the year 2023. The results of the statistical analysis showed a significant and positive correlation with a value of 0.790** Pearson, which supported the proposed hypothesis. Furthermore, the significance (0.000), below the established significance level (0.05), the importance of this correlation being valid. These findings supported the initial hypothesis that decisions related to Marketing Mix components and loyalty influence customer loyalty.