Calidad de servicio y satisfacción del cliente en Intensas Salón y Spa Iquitos, 2023

• Autores: Abanto Soplin, Segundo Jose, Abanto Soplin, Rubianeza Corazon
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10978
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10978
• Nivel de acceso: acceso abierto
• Materia: Satisfacción del cliente; Control de calidad; Servicios de atención al cliente; Centros de belleza y estética; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of this study was to examine the relationship between service quality and customer satisfaction at Intensas Salon & Spa during the year 2023. The study population consisted of 40 users who utilized the customer service, resulting in a Pearson correlation coefficient of 0.700 with a two tailed significance value of 0.000. The findings indicated a general acceptance of the hypothesis. In 2023, a moderate yet significant correlation (0.700**) was found between variables at Intensas Salon & Spa. The study revealed that 62.50% of customers rated the service quality positively, while 63% categorized customer satisfaction as average. The average respondent ratings for the variables were 0.700 in the Pearson correlation, with a two-tailed significance value of 0.000, suggesting the need for improvements.