El comercio electrónico como potenciador de la internacionalización de las Mypes

• Autores: Luna Alvarado, Gianina Miluska, Pinedo Da Silva, Rosa Graciela
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/9038
• Enlace del recurso: https://hdl.handle.net/20.500.12737/9038
• Nivel de acceso: acceso abierto
• Materia: Comercio electrónico; Publicidad en internet; Estrategias; Turismo; Empresas pequeñas y medianas; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of this research is to present in a precise and detailed way the application of electronic commerce as an enhancer for the internationalization of MYPES in the adventure tourism sector of the Loreto region; The methodology applied was of a quantitative approach, with a non-experimental, transactional and descriptive design, a survey was applied to 26 workers of 5 MYPES of adventure tourism in the Loreto region to measure the dimensions and to obtain the results for this investigation. According to the applied study variable, there is a Medium level in the application of ele0ctronic commerce for the internationalization of adventure tourism MYPEs in the region of Loreto during the year 2022. In the consumer service dimension, a High level was obtained On the contrary, a Low level was obtained in the dimension of offer of tourist attractions and in the dimension of assessment of adventure tourism because there are many deficiencies such as lack of digital advertising, little interaction with foreign clients, difficult access to reliable information and mainly because the MYPES are not associated in the Peruvian Association of Adventure Tourism, Ecotourism and Specialized Tourism.