Rebranding para la marca Woowlab

• Autor: Alzamora Esquerre, Fernanda
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/19429
• Enlace del recurso: https://hdl.handle.net/20.500.12724/19429
• Nivel de acceso: acceso abierto
• Materia: Branding (Marketing); Trademarks; Desserts; Baking; Logos (Symbols); Marcas comerciales; Postres; Repostería; Logotipos (Símbolos); https://purl.org/pe-repo/ocde/ford#5.08.00

Woowlab is a venture dedicated to the sale of artisan desserts whose differential advantage is the quality of the ingredients and products, their competitive prices according to the market and differential flavor. Although Woowlab is an original brand, as the business grew, the need to have an identity closer to the confectionery industry also grew, in order to be easily and quickly recognized by consumers. For this reason, the purpose of this work is to carry out a rebranding for the brand where it is sought to bring Woowlab closer to its field and at the same time make it an unmistakable and unrepeatable brand. This will be achieved by changing the name to one closer to the category, changing the logo to elevate the brand, and changing the color palette and typography, to make the new Woowlab unmistakable.