► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020

Descripción del Articulo

The objective is to generate a marketing proposal that encourages the export of colored native cottonblankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method wasused and the results indicated that the artisans of the CITE-SIPAN expect to be able to export theirpro...

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Detalles Bibliográficos
Autor: Diaz Caro, Frank
Formato: artículo
Fecha de Publicación:2020
Institución:Universidad Ricardo Palma
Repositorio:Revistas - Universidad Ricardo Palma
Lenguaje:español
OAI Identifier:oai:oai.revistas.urp.edu.pe:article/2911
Enlace del recurso:http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911
Nivel de acceso:acceso abierto
Materia:Promotion
Native cotton
German marke
Export
Promoción
Algodón nativo
Mercado alemán
Exportación
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network_name_str Revistas - Universidad Ricardo Palma
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spelling ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020Propuesta de comercialización para fomentar la exportación de mantas de algodón nativo de colores de la CITE Sipán al mercado de Alemania, 2020Diaz Caro, FrankPromotionNative cottonGerman markeExportPromociónAlgodón nativoMercado alemánExportaciónThe objective is to generate a marketing proposal that encourages the export of colored native cottonblankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method wasused and the results indicated that the artisans of the CITE-SIPAN expect to be able to export theirproducts but require follow-up due to the lack of knowledge of the tools necessary for export, whilemarket research indicates that according to the In charge of retail in the city of Hamburg, Peruviannative cotton blankets will have acceptance and may be distributed if the minimum requirements aremet. It was determined that the marketing proposal must meet the requirements of the German marketin the area of promotion and distribution if it encourages artisans to export blankets made of colorednative cotton.El objetivo es generar una propuesta de comercialización que fomente la exportación de mantas dealgodón nativo de colores elaborado por los artesanos de la CITE SIPAN al mercado Alemán. Seutilizó el método Hipotético-deductivo y los resultados señalaron que los artesanos de la CITE-SIPANesperan poder exportar sus productos pero precisan de un seguimiento debido al desconocimiento delas herramientas necesarias para la exportación, mientras que la investigación de mercado señala quesegún los encargados de retails en la ciudad de Hamburgo, las mantas peruanas de algodón nativosi tendrán aceptación y podrán ser distribuidos si se cumple con los requerimientos mínimos. Sedeterminó que la propuesta de comercialización debe de cumplir con los requerimientos del mercadoalemán en el área de promoción y distribución si fomenta a los artesanos a la exportación de lasmantas hecha de algodón nativo de colores.Universidad Ricardo Palma2020-07-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlapplication/epub+zipapplication/octet-streamhttp://revistas.urp.edu.pe/index.php/Global_Business/article/view/291110.31381/gbaj.v4i2.2911Global Business Administration Journal; Vol. 4 Núm. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL; 50-61Global Business Administration Journal; Vol. 4 No. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL; 50-612520-901910.31381/gbaj.v4i2reponame:Revistas - Universidad Ricardo Palmainstname:Universidad Ricardo Palmainstacron:URPspahttp://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/3261http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4052http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4065http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4080Derechos de autor 2020 Global Business Administration Journalinfo:eu-repo/semantics/openAccessoai:oai.revistas.urp.edu.pe:article/29112024-05-15T23:03:07Z
dc.title.none.fl_str_mv ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
Propuesta de comercialización para fomentar la exportación de mantas de algodón nativo de colores de la CITE Sipán al mercado de Alemania, 2020
title ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
spellingShingle ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
Diaz Caro, Frank
Promotion
Native cotton
German marke
Export
Promoción
Algodón nativo
Mercado alemán
Exportación
title_short ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
title_full ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
title_fullStr ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
title_full_unstemmed ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
title_sort ► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
dc.creator.none.fl_str_mv Diaz Caro, Frank
author Diaz Caro, Frank
author_facet Diaz Caro, Frank
author_role author
dc.subject.none.fl_str_mv Promotion
Native cotton
German marke
Export
Promoción
Algodón nativo
Mercado alemán
Exportación
topic Promotion
Native cotton
German marke
Export
Promoción
Algodón nativo
Mercado alemán
Exportación
description The objective is to generate a marketing proposal that encourages the export of colored native cottonblankets made by CITE SIPAN artisans to the German market. The hypothetical-deductive method wasused and the results indicated that the artisans of the CITE-SIPAN expect to be able to export theirproducts but require follow-up due to the lack of knowledge of the tools necessary for export, whilemarket research indicates that according to the In charge of retail in the city of Hamburg, Peruviannative cotton blankets will have acceptance and may be distributed if the minimum requirements aremet. It was determined that the marketing proposal must meet the requirements of the German marketin the area of promotion and distribution if it encourages artisans to export blankets made of colorednative cotton.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-10
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911
10.31381/gbaj.v4i2.2911
url http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911
identifier_str_mv 10.31381/gbaj.v4i2.2911
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/3261
http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4052
http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4065
http://revistas.urp.edu.pe/index.php/Global_Business/article/view/2911/4080
dc.rights.none.fl_str_mv Derechos de autor 2020 Global Business Administration Journal
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2020 Global Business Administration Journal
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
application/epub+zip
application/octet-stream
dc.publisher.none.fl_str_mv Universidad Ricardo Palma
publisher.none.fl_str_mv Universidad Ricardo Palma
dc.source.none.fl_str_mv Global Business Administration Journal; Vol. 4 Núm. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL; 50-61
Global Business Administration Journal; Vol. 4 No. 1 (2020): GLOBAL BUSINESS ADMINISTRATION JOURNAL; 50-61
2520-9019
10.31381/gbaj.v4i2
reponame:Revistas - Universidad Ricardo Palma
instname:Universidad Ricardo Palma
instacron:URP
instname_str Universidad Ricardo Palma
instacron_str URP
institution URP
reponame_str Revistas - Universidad Ricardo Palma
collection Revistas - Universidad Ricardo Palma
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 13.995398
► Trading proposal to promote the export of native colored cotton blankets from the CITE Sipan to the Germany market, 2020
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