The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020
Descripción del Articulo
The booktube and bookstagram subcommunities on social networks have had a great impact on reading habits and book-related businesses in Latin America in the last decade. This paper studies the influence of the social networks YouTube and Instagram on the promotion of reading and book sales, as well...
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| Formato: | artículo |
| Fecha de Publicación: | 2021 |
| Institución: | Universidad Nacional Mayor de San Marcos |
| Repositorio: | Revistas - Universidad Nacional Mayor de San Marcos |
| Lenguaje: | español |
| OAI Identifier: | oai:ojs.csi.unmsm:article/22269 |
| Enlace del recurso: | https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269 |
| Nivel de acceso: | acceso abierto |
| Materia: | booktube bookstagram redes sociales promoción de lectura venta de libros social media reading promotion book sales |
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The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020El impacto de las redes sociales en la promoción de lectura y venta de libros en Latinoamérica entre 2010-2020Giuria Farias, CamilaGiuria Farias, Camilabooktubebookstagramredes socialespromoción de lecturaventa de librosbooktubebookstagramsocial mediareading promotionbook salesThe booktube and bookstagram subcommunities on social networks have had a great impact on reading habits and book-related businesses in Latin America in the last decade. This paper studies the influence of the social networks YouTube and Instagram on the promotion of reading and book sales, as well as the causes and consequences of this phenomenon. The communication facilities of each social network due to the multimedia capabilities of their platforms determine the success of each one in different aspects, since Instagram is ideal for online sales marketing, and YouTube fulfills persuasive purposes that manage to promote reading habits. This article concludes that, of the two platforms presented, YouTube and the booktube community have had a great influence in the promotion of reading due to the ease with which a connection link can be created; and Instagram had a greater success in online sales and book fairs, due to the ease of sending a concise message.Las subcomunidades de booktube y bookstagram en redes sociales han tenido un gran impacto en los hábitos de lectura y negocios relacionados a los libros en Latinoamérica en la última década. El presente trabajo estudia la influencia de las redes sociales YouTube e Instagram en la promoción de lectura y venta de libros, al igual que las causas y consecuencias de este fenómeno. Las facilidades de comunicación de cada red social debido a las capacidades multimedia de sus plataformas determinan el éxito de cada una en diferentes aspectos, ya que Instagram resulta ideal para marketing de ventas online, y YouTube cumple con propósitos persuasivos que consiguen promover hábitos de lectura. Este artículo concluye que, de las dos plataformas presentadas, YouTube y la comunidad de booktube han tenido una gran influencia en la promoción de la lectura debido a la facilidad con la que se puede crear un lazo de conexión; e Instagram tuvo mayor éxito en las ventas online y ferias del libro, por la facilidad para enviar un mensaje conciso.Universidad Nacional Mayor de San Marcos, Facultad de Letras y Ciencias Humanas2021-07-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/2226910.15381/lengsoc.v20i1.22269Lengua y Sociedad; Vol. 20 No. 1 (2021); 71-82Lengua y Sociedad; v. 20 n. 1 (2021); 71-82Lengua y Sociedad; Vol. 20 Núm. 1 (2021); 71-822413-26591729-972110.15381/lengsoc.v20i1reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269/17840Derechos de autor 2021 Camila Giuria Fariashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/222692022-03-02T21:10:29Z |
| dc.title.none.fl_str_mv |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 El impacto de las redes sociales en la promoción de lectura y venta de libros en Latinoamérica entre 2010-2020 |
| title |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| spellingShingle |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 Giuria Farias, Camila booktube bookstagram redes sociales promoción de lectura venta de libros booktube bookstagram social media reading promotion book sales |
| title_short |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| title_full |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| title_fullStr |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| title_full_unstemmed |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| title_sort |
The impact of social media in the promotion of reading and book sales in Latin America between 2010-2020 |
| dc.creator.none.fl_str_mv |
Giuria Farias, Camila Giuria Farias, Camila |
| author |
Giuria Farias, Camila |
| author_facet |
Giuria Farias, Camila |
| author_role |
author |
| dc.subject.none.fl_str_mv |
booktube bookstagram redes sociales promoción de lectura venta de libros booktube bookstagram social media reading promotion book sales |
| topic |
booktube bookstagram redes sociales promoción de lectura venta de libros booktube bookstagram social media reading promotion book sales |
| description |
The booktube and bookstagram subcommunities on social networks have had a great impact on reading habits and book-related businesses in Latin America in the last decade. This paper studies the influence of the social networks YouTube and Instagram on the promotion of reading and book sales, as well as the causes and consequences of this phenomenon. The communication facilities of each social network due to the multimedia capabilities of their platforms determine the success of each one in different aspects, since Instagram is ideal for online sales marketing, and YouTube fulfills persuasive purposes that manage to promote reading habits. This article concludes that, of the two platforms presented, YouTube and the booktube community have had a great influence in the promotion of reading due to the ease with which a connection link can be created; and Instagram had a greater success in online sales and book fairs, due to the ease of sending a concise message. |
| publishDate |
2021 |
| dc.date.none.fl_str_mv |
2021-07-15 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269 10.15381/lengsoc.v20i1.22269 |
| url |
https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269 |
| identifier_str_mv |
10.15381/lengsoc.v20i1.22269 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22269/17840 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2021 Camila Giuria Farias https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Derechos de autor 2021 Camila Giuria Farias https://creativecommons.org/licenses/by/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Universidad Nacional Mayor de San Marcos, Facultad de Letras y Ciencias Humanas |
| publisher.none.fl_str_mv |
Universidad Nacional Mayor de San Marcos, Facultad de Letras y Ciencias Humanas |
| dc.source.none.fl_str_mv |
Lengua y Sociedad; Vol. 20 No. 1 (2021); 71-82 Lengua y Sociedad; v. 20 n. 1 (2021); 71-82 Lengua y Sociedad; Vol. 20 Núm. 1 (2021); 71-82 2413-2659 1729-9721 10.15381/lengsoc.v20i1 reponame:Revistas - Universidad Nacional Mayor de San Marcos instname:Universidad Nacional Mayor de San Marcos instacron:UNMSM |
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Universidad Nacional Mayor de San Marcos |
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UNMSM |
| institution |
UNMSM |
| reponame_str |
Revistas - Universidad Nacional Mayor de San Marcos |
| collection |
Revistas - Universidad Nacional Mayor de San Marcos |
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13.932913 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
