The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru
Descripción del Articulo
This paper is based on the social analysis of the consumer consciences of the country during the turn of the century. The magazine The Ilustred Peru (1887-1892), directed by Bacigalupi and Matto de Turner, is taken as a reference to demonstrate the functionality of the press by promoting and reorien...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2021 |
| Institución: | Universidad Nacional Hermilio Valdizan |
| Repositorio: | Revistas - Universidad Nacional Hermilio Valdizán |
| Lenguaje: | español |
| OAI Identifier: | oai:revistas.unheval.edu.pe:article/873 |
| Enlace del recurso: | http://revistas.unheval.edu.pe/index.php/riv/article/view/873 |
| Nivel de acceso: | acceso abierto |
| Materia: | consumo siglo XIX publicidad semiótica mercado consumption XIX century advertising semiotics market |
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The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of PeruLa litografía: elemento manipulador propicio para la compraventa mercantil del siglo XIX del PerúDelgado Del Aguila, Jesús M.consumosiglo XIXpublicidadsemióticamercadoconsumptionXIX centuryadvertisingsemioticsmarketThis paper is based on the social analysis of the consumer consciences of the country during the turn of the century. The magazine The Ilustred Peru (1887-1892), directed by Bacigalupi and Matto de Turner, is taken as a reference to demonstrate the functionality of the press by promoting and reorienting culture towards a materialistic approach. On the one hand, through the tense semiotics developed by Jacques Fontanille, relevant meanings originate from the fields of expression and content, essential to investigate to understand the purpose of advertising images. Likewise, through Landowski's regimes of meaning (manipulation and programming), it is evident how a fashion is established in consumers due to their claim to acquire the products that are subjected to the sale of the market.Este artículo se enfoca en el análisis social acerca de las conciencias consumidoras del país durante el periodo finisecular del siglo XIX. Se toma como referencia la revista El Perú Ilustrado (1887-1892), dirigida por Bacigalupi y Matto de Turner, para demostrar la funcionalidad de la prensa al promocionar y reorientar la cultura hacia un enfoque materialista. Por un lado, mediante la semiótica tensiva que desarrolla Jacques Fontanille, se originan significaciones relevantes desde los campos de la expresión y el contenido, imprescindibles de indagar para comprender la finalidad de las imágenes publicitarias. Asimismo, a través de los regímenes de sentido de Landowski (manipulación y programación), se evidencia cómo se instaura una moda en los consumidores por su pretensión de adquirir los productos que se someten a la compraventa del mercado.Universidad Nacional Hermilio Valdizán2021-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://revistas.unheval.edu.pe/index.php/riv/article/view/87310.33554/riv.15.1.873Investigación Valdizana; Vol. 15 No. 1 (2021); 41-50Investigación Valdizana; Vol. 15 Núm. 1 (2021); 41-50Investigación Valdizana; v. 15 n. 1 (2021); 41-501995-445X1994-1420reponame:Revistas - Universidad Nacional Hermilio Valdizáninstname:Universidad Nacional Hermilio Valdizaninstacron:UNHEVALspahttp://revistas.unheval.edu.pe/index.php/riv/article/view/873/797http://revistas.unheval.edu.pe/index.php/riv/article/view/873/822Derechos de autor 2021 Jesús M. Delgado Del Aguilainfo:eu-repo/semantics/openAccessoai:revistas.unheval.edu.pe:article/8732021-02-01T04:21:33Z |
| dc.title.none.fl_str_mv |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru La litografía: elemento manipulador propicio para la compraventa mercantil del siglo XIX del Perú |
| title |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| spellingShingle |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru Delgado Del Aguila, Jesús M. consumo siglo XIX publicidad semiótica mercado consumption XIX century advertising semiotics market |
| title_short |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| title_full |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| title_fullStr |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| title_full_unstemmed |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| title_sort |
The Lithography: Manipulative Element Conducive to the Commercial Sale of the Nineteenth Century of Peru |
| dc.creator.none.fl_str_mv |
Delgado Del Aguila, Jesús M. |
| author |
Delgado Del Aguila, Jesús M. |
| author_facet |
Delgado Del Aguila, Jesús M. |
| author_role |
author |
| dc.subject.none.fl_str_mv |
consumo siglo XIX publicidad semiótica mercado consumption XIX century advertising semiotics market |
| topic |
consumo siglo XIX publicidad semiótica mercado consumption XIX century advertising semiotics market |
| description |
This paper is based on the social analysis of the consumer consciences of the country during the turn of the century. The magazine The Ilustred Peru (1887-1892), directed by Bacigalupi and Matto de Turner, is taken as a reference to demonstrate the functionality of the press by promoting and reorienting culture towards a materialistic approach. On the one hand, through the tense semiotics developed by Jacques Fontanille, relevant meanings originate from the fields of expression and content, essential to investigate to understand the purpose of advertising images. Likewise, through Landowski's regimes of meaning (manipulation and programming), it is evident how a fashion is established in consumers due to their claim to acquire the products that are subjected to the sale of the market. |
| publishDate |
2021 |
| dc.date.none.fl_str_mv |
2021-01-31 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
http://revistas.unheval.edu.pe/index.php/riv/article/view/873 10.33554/riv.15.1.873 |
| url |
http://revistas.unheval.edu.pe/index.php/riv/article/view/873 |
| identifier_str_mv |
10.33554/riv.15.1.873 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
http://revistas.unheval.edu.pe/index.php/riv/article/view/873/797 http://revistas.unheval.edu.pe/index.php/riv/article/view/873/822 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2021 Jesús M. Delgado Del Aguila info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Derechos de autor 2021 Jesús M. Delgado Del Aguila |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf text/html |
| dc.publisher.none.fl_str_mv |
Universidad Nacional Hermilio Valdizán |
| publisher.none.fl_str_mv |
Universidad Nacional Hermilio Valdizán |
| dc.source.none.fl_str_mv |
Investigación Valdizana; Vol. 15 No. 1 (2021); 41-50 Investigación Valdizana; Vol. 15 Núm. 1 (2021); 41-50 Investigación Valdizana; v. 15 n. 1 (2021); 41-50 1995-445X 1994-1420 reponame:Revistas - Universidad Nacional Hermilio Valdizán instname:Universidad Nacional Hermilio Valdizan instacron:UNHEVAL |
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Universidad Nacional Hermilio Valdizan |
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UNHEVAL |
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UNHEVAL |
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Revistas - Universidad Nacional Hermilio Valdizán |
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Revistas - Universidad Nacional Hermilio Valdizán |
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1846336689723670528 |
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12.789436 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
