Social Media in the promotion of cultural content in television, analysis of case in Ecuador.

• Autores: Suing, Abel, Arrobo, Juan Pablo, Campos Freire, Francisco
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/2708
• Enlace del recurso: https://revistadecomunicacion.com/article/view/2708
• Nivel de acceso: acceso abierto
• Materia: Redes sociales; televisión; cultura; convergencia de medios; participación; Social Networks; culture; media convergence; participation

The cultural and educational programs aimed at the television of Ecuador are analyzed in relation to the use of social media, in a context of new legislation. The purpose is to establish the integration in social media from Facebook and Twitter in the programs Educa TV, Aprendamos y Expresarte.. The instruments used are the rate of participation in Facebook and Twitter Following - Followers ratio, in addition to interviews with involved. It is concluded that the cultural content tend to increase, the hearings do not build collectively; and, producers should not fail to create content, community, conversation.