A PROPÓSITO DEL ENFOQUE BCG
Descripción del Articulo
It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodnes...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 1992 |
| Institución: | Universidad ESAN |
| Repositorio: | Revistas - Universidad ESAN |
| Lenguaje: | inglés |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/375 |
| Enlace del recurso: | https://revistas.esan.edu.pe/index.php/jefas/article/view/375 |
| Nivel de acceso: | acceso abierto |
| Materia: | BCG method business strategy competitive advantage |
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A PROPÓSITO DEL ENFOQUE BCGEsteves Dejo, Martha CeciliaBCG methodbusiness strategycompetitive advantageIt raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers. Universidad ESAN1992-03-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/375Journal of Economics, Finance and Administrative Science; Vol. 1 No. 1 (1992): March (Cuadernos de difusión); 77-88Journal of Economics, Finance and Administrative Science; Vol. 1 Núm. 1 (1992): March (Cuadernos de difusión); 77-882218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/375/377Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/3752021-09-23T23:30:25Z |
| dc.title.none.fl_str_mv |
A PROPÓSITO DEL ENFOQUE BCG |
| title |
A PROPÓSITO DEL ENFOQUE BCG |
| spellingShingle |
A PROPÓSITO DEL ENFOQUE BCG Esteves Dejo, Martha Cecilia BCG method business strategy competitive advantage |
| title_short |
A PROPÓSITO DEL ENFOQUE BCG |
| title_full |
A PROPÓSITO DEL ENFOQUE BCG |
| title_fullStr |
A PROPÓSITO DEL ENFOQUE BCG |
| title_full_unstemmed |
A PROPÓSITO DEL ENFOQUE BCG |
| title_sort |
A PROPÓSITO DEL ENFOQUE BCG |
| dc.creator.none.fl_str_mv |
Esteves Dejo, Martha Cecilia |
| author |
Esteves Dejo, Martha Cecilia |
| author_facet |
Esteves Dejo, Martha Cecilia |
| author_role |
author |
| dc.subject.none.fl_str_mv |
BCG method business strategy competitive advantage |
| topic |
BCG method business strategy competitive advantage |
| description |
It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers. |
| publishDate |
1992 |
| dc.date.none.fl_str_mv |
1992-03-30 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.esan.edu.pe/index.php/jefas/article/view/375 |
| url |
https://revistas.esan.edu.pe/index.php/jefas/article/view/375 |
| dc.language.none.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
https://revistas.esan.edu.pe/index.php/jefas/article/view/375/377 |
| dc.rights.none.fl_str_mv |
Copyright (c) 2021 Journal of Economics, Finance and Administrative Science https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Copyright (c) 2021 Journal of Economics, Finance and Administrative Science https://creativecommons.org/licenses/by/4.0/ |
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openAccess |
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application/pdf |
| dc.publisher.none.fl_str_mv |
Universidad ESAN |
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Universidad ESAN |
| dc.source.none.fl_str_mv |
Journal of Economics, Finance and Administrative Science; Vol. 1 No. 1 (1992): March (Cuadernos de difusión); 77-88 Journal of Economics, Finance and Administrative Science; Vol. 1 Núm. 1 (1992): March (Cuadernos de difusión); 77-88 2218-0648 2077-1886 reponame:Revistas - Universidad ESAN instname:Universidad ESAN instacron:ESAN |
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Universidad ESAN |
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ESAN |
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ESAN |
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Revistas - Universidad ESAN |
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Revistas - Universidad ESAN |
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1844975908164730880 |
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12.9067135 |
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
