Organizaciones privadas del sector salud de maracaibo: estrategias financieras y ventajas competitivas

• Autor: Borjas, Carlos
• Formato: artículo
• Fecha de Publicación: 2008
• Institución: Universidad ESAN
• Repositorio: Revistas - Universidad ESAN
• Lenguaje: inglés
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/301
• Enlace del recurso: https://revistas.esan.edu.pe/index.php/jefas/article/view/301
• Nivel de acceso: acceso abierto
• Materia: Financial strategies; competitive advantages; health sector; Maracaibo; Venezuela.

The objective of the research was to analyze the financial strategies for developing competitive advantages in the private health sector organizations in Maracaibo, Venezuela, through a descriptive methodology that required documental analysis and the application of a survey as tool for data collection, to the financial managers of the health centres of the city. A trend was found in the financial strategies of giving importance to the generation of business value and shareholder value, as well as a dual type of internal-external funding that positively affect the development of competitive advantages that allow them to face the dynamism imposed by the context.