Infographics: Representation of reality, Advertising and Organizational Communication

• Autor: Karbaum Padilla, Gerardo
• Formato: artículo
• Fecha de Publicación: 2015
• Institución: Universidad de San Martín de Porres
• Repositorio: Correspondencias & Análisis
• Lenguaje: español
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/199
• Enlace del recurso: http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/199
• Nivel de acceso: acceso abierto
• Materia: Infography; Advertising; Organizational Communications; Representation of Reality; Infografía; Publicidad; Comunicación organizacional; Representación de la realidad

Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both as powerful tools that help to deliver information generation after generation. Sum of them provided the creation of infographies or information graphics, a very important application in the journalist field. However, they are very well used on fields such as advertising and organizational communications; this work tries to offer new options applying the infographic discipline but also to understand as a very efficient and decisiveway to represents our reality.