Movida de piso
Descripción del Articulo
Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the e...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de Publicación: | 2004 |
| Institución: | Universidad ESAN |
| Repositorio: | ESAN-Institucional |
| Lenguaje: | español |
| OAI Identifier: | oai:repositorio.esan.edu.pe:20.500.12640/2773 |
| Enlace del recurso: | https://revistas.esan.edu.pe/index.php/jefas/article/view/373 https://hdl.handle.net/20.500.12640/2773 https://doi.org/10.46631/jefas.2004.v9n17.07 |
| Nivel de acceso: | acceso abierto |
| Materia: | Small enterprises Market analysis|Positioning Case studies Pequeñas empresas Análisis del mercado Posicionamiento Estudios de casos https://purl.org/pe-repo/ocde/ford#5.02.04 |
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Gastañaduy, Alfonso2021-12-10T22:55:13Z2021-12-10T22:55:13Z2004-12-30https://revistas.esan.edu.pe/index.php/jefas/article/view/373Gastañaduy, A. (2004). Movida de piso. Cuadernos de Difusión, 9(17), 117-126. https://doi.org/10.46631/jefas.2004.v9n17.07https://hdl.handle.net/20.500.12640/2773https://doi.org/10.46631/jefas.2004.v9n17.07Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the electrode from the Trikón factory, which no other company distributes in the center of the country. The problems begin when the owners of Cometa find out that their main competitor in Huancayo, which years ago had stopped selling Trikon products due to a serious conflict with this manufacturer, will distribute this product again.Cometa S.A., una pequeña empresa de distribución de productos para soldadura ubicada en Huancayo, logra posicionarse ventajosamente en el mercado durante algunos años vendiendo principalmente a centros mineros, mientras sus competidores limitaban sus operaciones a la ciudad de Huancayo. El producto más vendido es el electrodo de la fábrica Trikón, que ninguna otra empresa distribuye en el centro del país. Los problemas empiezan cuando los dueños de Cometa se enteran de que su principal competidora en Huancayo, que años antes había dejado de vender los productos de Trikón por un serio conflicto con este fabricante, volverá a distribuir este producto.application/pdfEspañolspaUniversidad ESAN. ESAN EdicionesPEurn:issn:2218-0648https://revistas.esan.edu.pe/index.php/jefas/article/view/373/255Attribution 4.0 Internationalinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by/4.0/Small enterprisesMarket analysis|PositioningCase studiesPequeñas empresasAnálisis del mercadoPosicionamientoEstudios de casoshttps://purl.org/pe-repo/ocde/ford#5.02.04Movida de pisoinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículoreponame:ESAN-Institucionalinstname:Universidad ESANinstacron:ESANCuadernos de Difusión126171179Acceso abiertoTHUMBNAIL17.jpg17.jpgimage/jpeg160550https://repositorio.esan.edu.pe/bitstreams/50cc798b-0723-42fa-9dec-e169295d121d/download19d4c91b37619f623c8fd637815303e5MD51falseAnonymousREADJEFAS-17-2004-117-126.pdf.jpgJEFAS-17-2004-117-126.pdf.jpgGenerated Thumbnailimage/jpeg4959https://repositorio.esan.edu.pe/bitstreams/b9bf99f4-1e67-4383-a430-222fb8561768/download5c0875cb7088077456305e3384851962MD54falseAnonymousREADORIGINALJEFAS-17-2004-117-126.pdfTexto completoapplication/pdf464914https://repositorio.esan.edu.pe/bitstreams/9e3531b9-6b7c-406c-8a3e-ff7df0aaf3f2/download5ac6a5944a46dd8684203cb30e0f18b2MD52trueAnonymousREADTEXTJEFAS-17-2004-117-126.pdf.txtJEFAS-17-2004-117-126.pdf.txtExtracted texttext/plain25134https://repositorio.esan.edu.pe/bitstreams/2238c5c9-9e67-433d-9440-808af9e4ee79/download48f8a0854a90a480659c2c9ae27c00fdMD53falseAnonymousREAD20.500.12640/2773oai:repositorio.esan.edu.pe:20.500.12640/27732025-07-09 09:29:43.784https://creativecommons.org/licenses/by/4.0/Attribution 4.0 Internationalopen.accesshttps://repositorio.esan.edu.peRepositorio Institucional ESANrepositorio@esan.edu.pe |
| dc.title.es_ES.fl_str_mv |
Movida de piso |
| title |
Movida de piso |
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Movida de piso Gastañaduy, Alfonso Small enterprises Market analysis|Positioning Case studies Pequeñas empresas Análisis del mercado Posicionamiento Estudios de casos https://purl.org/pe-repo/ocde/ford#5.02.04 |
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Movida de piso |
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Movida de piso |
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Movida de piso |
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Movida de piso |
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Movida de piso |
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Gastañaduy, Alfonso |
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Gastañaduy, Alfonso |
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author |
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Gastañaduy, Alfonso |
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Small enterprises Market analysis|Positioning Case studies |
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Small enterprises Market analysis|Positioning Case studies Pequeñas empresas Análisis del mercado Posicionamiento Estudios de casos https://purl.org/pe-repo/ocde/ford#5.02.04 |
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Pequeñas empresas Análisis del mercado Posicionamiento Estudios de casos |
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https://purl.org/pe-repo/ocde/ford#5.02.04 |
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Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the electrode from the Trikón factory, which no other company distributes in the center of the country. The problems begin when the owners of Cometa find out that their main competitor in Huancayo, which years ago had stopped selling Trikon products due to a serious conflict with this manufacturer, will distribute this product again. |
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2004 |
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Gastañaduy, A. (2004). Movida de piso. Cuadernos de Difusión, 9(17), 117-126. https://doi.org/10.46631/jefas.2004.v9n17.07 |
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https://hdl.handle.net/20.500.12640/2773 |
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Gastañaduy, A. (2004). Movida de piso. Cuadernos de Difusión, 9(17), 117-126. https://doi.org/10.46631/jefas.2004.v9n17.07 |
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).
