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1
tesis de grado
Publicado 2020
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La presente investigación titulada: Plan de Marketing Educativo para el Instituto de Educación Superior Tecnológico Público de las Fuerzas Armadas tiene como objetivo general aplicar un Plan Estratégico Educativo con la finalidad de potenciar la captación de estudiantes en el Instituto de Educación Superior Tecnológico de Las FF. AA. El Plan Estratégico Educativo radica en identificar y comunicar las características que realzan a una institución educativa, y muestra la relevancia, diferencia en un entorno homogéneo, competitivo y cambiante. El objetivo general y principal es posicionar la imagen del Instituto de las FF. AA y mejorar la percepción que tiene en el mercado peruano, en bienestar de nuestra sociedad, en específico de nuestra juventud.
2
artículo
Publicado 2023
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In a context where digital media increases the proliferation of information, this research addresses media literacy as a possible solution to fake news. This article analyzes the relationship that fourth-year high school students from a school in Lima have with the media they interact with, in order to evaluate the degree of development of their media literacy. To do this, the CRAAP test was applied, which allows us to know the criteria they take into account when distinguishing a fake news story from a true one based on levels of currency, relevance, authorship, accuracy, and purpose of the text. As a result, the students evaluated false and true information very similarly, leading to the conclusion that they do not possess an adequate level of media literacy. Additionally, some clues are given to interpret the problem.
3
tesis de maestría
Publicado 2022
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El objetivo principal de la presente investigación es plantear una descripción del perfil de los rasgos comunicacionales del Papa Francisco y cómo estos pueden ser una respuesta a la nueva evangelización, en especial a los jóvenes. Para lograrlo, en el primer capítulo, se explicará el contexto en el que se encuentran inmersos los jóvenes y el perfil que los caracteriza; en el segundo capítulo, se abordará la necesidad de comunicar el Evangelio y cómo la Teología Pastoral o Práctica puede ayudar en la misión. En el tercer capítulo, se propondrá algunas características fundamentales que definen a un buen comunicador en el plano espiritual, un modelo del discurso y prototipos de comunicadores; y, en el cuarto capítulo, se observará la figura del Papa Francisco y sus características comunicacionales en los mensajes a los jóvenes. En consecuencia, el centro de la reflexi...
4
artículo
Publicado 2015
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This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade in secondary school, by considering the point of view of the communication and educational areas. The aim is to know the concept of critical reading that is present in the coursebooks given by the Ministry of Education, in order to establish the levels of media alphabetization that are given by the several contents and activities inside the learning resources. The results indicates that the methodology proposed for the teaching of the media’s critical readings in coursebooks focuses on an education “through” the media, by emphasizing the functional and instrumental level of the media in all of the coursebooks that were analyzed.
5
artículo
The continuous changes in social, technological and media dynamics have forced the communication strategies of companies to constantly change. In the current context, characterized by low attention rates, the saturation of messages and multi-screen consumption, content has become a distinctive and valuable element to connect with audiences. In this sense, the transmedia storytelling, offer characteristics that encourage the participation and involvement of the audiences to which they are directed. This research intends to make a bibliographical review to discover what the key elements of this storytelling are. The ultimate goal will be to analyze its potential for its application to communication in organizations. As a first approximation, it is worth noting that although the transmedia storytelling complies with the basic principles of relation with the public, its use will be of no val...
6
artículo
Publicado 2023
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The COVID-19 health crisis posed a new scenario for society, having a ripple effect in, academic areas; to a greater extent, the audiovisual. University entities were ahead of events and proposed TRIC practices that would serve for the times that were to come and that in many cases were ahead of now normalized actions. This research analyzes the cognitive, emotional and social learning acquired by students in quarantine and how the realization of Radio Nebrija in the radio field and Nebrija Talent in the television field, two TRIC projects based on an ABP methodology, served to configure new working models for students and new university dynamics for teachers. The change from ICT context to TRIC is exposed and through a discussion group with young students and in-depth interviews with experts in the field of teaching and learning environments. The effedtiveness od intermethodology in aca...
