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1
artículo
The general goal of this research is to address the way in which the twenty-five first Spanish publishers in literature publication manage their social networks. For this, through the PRGS model, the weight of the main social networks (Facebook, Twitter and Instagram) in the digital marketing strategy of these Spanish publishing companies is analysed from a triple dimension: a) the attraction of users, b) content generation, and c) users' engagement to the brand. The study conducted on these twenty-five Spanish publishers concludes that Facebook is the one that generates the most fans, compared to Twitter and Instagram. Nonetheless, Twitter is the network most used to generate content. Finally, in terms of engagement, the results point out Instagram as the network where better results are obtained
2
artículo
Publicado 2020
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The interactive documentary field has a collaborative dimension since its beginning. This research proposes a model for the analysis of the participation of online communities within interactive documentary, developed on the basis of the previous scientific literature on this topic. Then, analysed case studies have shown the diversity of forms regarding contribution from online communities. On the basis of the different trends observed, five participative designs with different intensities and purposes have been described. Finally, the model has been applied to each design for its evaluation, allowing us to conclude that a significant participation would have to combine several of these designs considering the articulation of participant communities around documentary as well as its contribution to documentary meaning.
3
artículo
The article approaches approach to the assumptions of methodologies for measuring online conversation. These methodologies record what users do when access to social media institutional profiles, which allows observing the impact of the publications. However, they do not take into account neither the response of institutions as a result of listening to users nor the possibilities of co-creation. Thereby, conversation is confused with mere digital interaction. Seeking for engagement is executed as a strategic action of conquest of users, which ends up stopping the advances towards a culture of collaboration. The objective is to offer a theoretical contribution that allows defining the pragmatic and ethical assumptions of both the digital interaction and the conversational encounter. With this, the conversationalist paradigm is criticized, which identifies the online linguistic exchange as...
4
artículo
The paper presents a review of the literature of news coverage on female presidential candidates. For this purpose, seven coverage frames are included: a) visibility, b) gender reiteration, c) mediation of the intimate sphere, personality, d) thematic agenda, e) tonality and f) particularities of the media. Finally, an operationalization proposal is formulated for each of the frames that could be used in future research that addresses these political figures. It is concluded that women are represented from their intimate sphere and femininity, characteristics that are far from being culturally appropriate for debate in the public and political arena.
5
artículo
Publicado 2013
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The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
6
tesis de maestría
Publicado 2016
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El diseño e implementación de un plan de mantenimiento preventivo en el área de servicios de CINEPLEX S.A., fue realizado mediante la recopilación de las necesidades que tiene cada complejo cinematográfico, reuniones con los proveedores de los diferentes servicios de infraestructura, reuniones semanales con los supervisores de mantenimiento de cada complejo en Lima (en provincia a través de las visitas trimestrales que tuvimos de supervisión, constante comunicación con los responsables de cada complejo) y las criticidades de operatividad basados en las ventas que requieran. El tipo de investigación fue teórica/descriptiva y luego Práctica, en primera instancia se aplicó conocimientos y métodos de gestión de mantenimiento, además de la información histérica que se tuvo en el momento. Con esto fuimos a la práctica que consistió en las inspecciones, creación del plan mae...
7
artículo
Publicado 2020
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The speedy evolution of Internet and the penetration of social networks has changed the way of communicating that was usually had the fashion. Gone are the models of communication that placed traditional media at the centre of their strategic management. The new trends contextualize social networks as the backbone of the relationship with audiences. In this sense, real weddings have become a fundamental tool for the fashion brands participating in the event thanks to their wide potential as an instrument to spread the messages. The text opts for multiple case studies to link the main international fashion brands with special events and goes to the content analysis of the profiles of social networks in which the leading firms have a presence. The results reveal how audiences react to the communication efforts made and the pertinence of resorting to these acts to improve engagement with st...
8
tesis de grado
Publicado 2024
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El presente trabajo de investigación tiene por objetivo de determinar el impacto que ha tenido la informalidad laboral en el crecimiento económico del Perú, durante el periodo 2010 – 2023. El trabajo fue de tipo aplicado, de enfoque cuantitativo y correlacional. La muestra consistió en series estadísticas que abarcaron 56 trimestres, desde enero de 2010 hasta diciembre de 2023, utilizando las variables de PBI, empleo informal y empleo formal. Para analizar el impacto del empleo informal contrastando con el impacto del empleo formal en el crecimiento económico, se usó el método econométrico de Mínimos Cuadrados Ordinarios (MCO). El Perú ha mostrado un crecimiento económico relativamente fuerte durante la primera parte de la segunda década del siglo XXI, con una desaceleración notable hacia finales de dicha década y una contracción severa durante la pandemia de COVID-19 (...
