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This essay will deal with the main characteristics of Ozu’s oeuvre, mainly with the interesting relationship that he established with the cinematographic camera. It will be analyzed the way in which his oeuvre deals with the important transformation that the Japanese society underwent during the second half of the last century. In the second part, the essay will deal with Wenders’ documentary film Tokyo-Ga (1983) and his analysis of social transformations in Japan during the Eighties. Following this framework, the effects of video-electronic images on the socio-technological context analyzed by Wenders will be examined. Further, I will inquire into the way in which simulacra began to populate our reality and seemingly replace the real. To conclude, through some reflections on the media condition highlighted by Wenders in Tokyo-Ga, I will also analyze the passage from t...

This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two goals: first, to structure a system that serves intertextual analysis tool to own transmedia products of the culture industry and the second, to generate possible keys to be used as a pedagogical strategy in the classroom to encourage reading and writing in conjunction with other symbolic systems. So, the article introduces the reader to the phenomenon of transmediality, which is then reviewed proposals from Henry Jenkins and Marsha Kinder that serve as material for developing a transmedia Intertextual System, which applied as a methodology for the analysis of a case of the entertainment industry, The Walking Dead ®. From the above and way of results, the text identifies key for this type of transmedia systems, whic...

Transmedia communication has achieved an important evolution and relevance in the last years, being considered by producers and organizations as a key strategy in the development of new projects, known through a diversity of media and platforms. At the same time, this process is influenced by a participative culture made up the prosumers. In this paper, we want to know how and what contribution brings the variety of media in the construction of transmedia worlds. Therefor it is planted as object of study the media ecosystem of Marvel´s Civil War; the comic began as a crossover and now it can be considered one of the transmedia storytelling more complete and complex cases in relation with the multiplicity of media involved. 

The Brexit referendum is a good example of the particular vulnerability of the European project when fighting disinformation. Therefore, EU institutions have developed a series of initiatives throughout 2018 to define a European strategy to counter disinformation that emphasizes the responsibility of social networks in reporting false content. In addition, given the weakness of the European public sphere, the European institutions support the creation of European networks of fact checkers. This strategy implies the denunciation of lies, rather than the promotion of alternative interpretive frames, which authors like Lakoff (2004) consider an error from a framing point of view. Empirically, we demonstrate through an analysis of the main networks of actors on this matter (academics, foundations, think tanks, media, social network platforms and fact checkers) that there is a dispute to defi...

Trabajo para optar el título de Licenciado en Educación

This paper proposes to explain the perception about China and the opinion making in Western social networks. It explores the most commented news (in BuzzSumo) in 2017. Through quantitative and qualitative analysis content, shares, commented and likes are quantified; positive and negative perception indicators are measured; the most repeated words (Wordclouds.com) are selected, and the texts are analysed and interpreted. The monitoring of network users (graphs theory and Gelphi) shows the relationship among them. The triangulation of methods and sources is completed with a survey. As a result, the perception about China on the social networks varies depending on the subject and on the distance. The users show concern about the economic and military power of China, but they consider the Chinese population as peaceful, collaborative and hard-working. The social networks operate&nb...

Communication in organizations is becoming more complex every day since the reality of companies acquires a physiognomy, which demands greater responsibility from them, at the same time as a more efficient and committed management with the public with whom it interacts and a relationship with them it has a more permanent character. It is in this understanding that organizational listening becomes a necessary intangible to work on them, since it is necessary to understand in a better and more direct way what are the requirements of the public with whom they interact and generate links, what is it constitutes an important dimension of company management. The purpose of this study is to know the perceptions about whether organizational listening processes are being carried out in the retail sector in Chile and whether a culture that encourages its execution has been adopted. For this purpos...

This article analyses how the concept of citizenship is addressed in 15 Peruvian cybermedia platforms and how Internet users use this term on the basis of the information published, in order to know the semantic coincidences and differences in media and public agendas. This research was carried out using a mixed method which combines the classical analysis of news’ content, computer analysis of users’ comments and interviews. Among findings validated by media journalists, the little attention paid by platforms to citizens is highlighted, as well as the divergence between the approaches of the senders and users. Some solutions to the abovementioned misunderstanding in this field of unquestionable public interest that affects both public debate and the development of citizens who are aware of their roles in society are proposed.

El presente trabajo en estudio tiene como título “Evaluación de cuatro densidades de siembra en el rendimiento del cultivo de ají charapita (Capsicum frutescens L.) en el sector almendras, provincia de Tocache”; la finalidad del presente tiene como objetivo: Determinar la densidad de siembra más adecuada para la productividad del cultivo de Ají Charapita (Capsicum frutescens L.) bajo las condiciones agroecológicas de la provincia de Tocache. El estudio se realizó en el terreno de la señora Isabel Guzmán Rengifo ubicado en el Sector Almendras a 7 minutos del distrito de Tocache, siguiendo la carretera de acceso al Río Tocache, Provincia de Tocache, región San Martín; así mismo se utilizó el Diseño de Bloques Completamente al Azar, con 4 tratamientos y 4 repeticiones, los tratamientos fueron T1 (0,6m x 1,00m = 16 667 plantas/ha), T2 (0,8m x 0,8m = 15 625 plantas), T3 (0,...