Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Cheng-Fong, Luis, Cruzalegui, Ana, Rojas, Jose, Raymundo, Carlos
Formato: artículo
Fecha de Publicación:2019
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/656359
Enlace del recurso:http://hdl.handle.net/10757/656359
Nivel de acceso:acceso embargado
Materia:Digital marketing
Grocery stores
Gross margin
Point of sale
Two-sided market
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dc.title.en_US.fl_str_mv Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
title Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
spellingShingle Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
Cheng-Fong, Luis
Digital marketing
Grocery stores
Gross margin
Point of sale
Two-sided market
title_short Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
title_full Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
title_fullStr Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
title_full_unstemmed Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
title_sort Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
author Cheng-Fong, Luis
author_facet Cheng-Fong, Luis
Cruzalegui, Ana
Rojas, Jose
Raymundo, Carlos
author_role author
author2 Cruzalegui, Ana
Rojas, Jose
Raymundo, Carlos
author2_role author
author
author
dc.contributor.author.fl_str_mv Cheng-Fong, Luis
Cruzalegui, Ana
Rojas, Jose
Raymundo, Carlos
dc.subject.en_US.fl_str_mv Digital marketing
Grocery stores
Gross margin
Point of sale
Two-sided market
topic Digital marketing
Grocery stores
Gross margin
Point of sale
Two-sided market
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
publishDate 2019
dc.date.accessioned.none.fl_str_mv 2021-06-07T17:20:49Z
dc.date.available.none.fl_str_mv 2021-06-07T17:20:49Z
dc.date.issued.fl_str_mv 2019-01-01
dc.type.en_US.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/656359
dc.identifier.journal.en_US.fl_str_mv WMSCI 2019 - 23rd World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings
dc.identifier.eid.none.fl_str_mv 2-s2.0-85074141925
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85074141925
dc.identifier.isni.none.fl_str_mv 0000 0001 2196 144X
url http://hdl.handle.net/10757/656359
identifier_str_mv WMSCI 2019 - 23rd World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings
2-s2.0-85074141925
SCOPUS_ID:85074141925
0000 0001 2196 144X
dc.language.iso.en_US.fl_str_mv eng
language eng
dc.rights.en_US.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.en_US.fl_str_mv application/html
dc.publisher.en_US.fl_str_mv International Institute of Informatics and Systemics, IIIS
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
collection UPC-Institucional
dc.source.journaltitle.none.fl_str_mv WMSCI 2019 - 23rd World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings
dc.source.volume.none.fl_str_mv 4
dc.source.beginpage.none.fl_str_mv 9
dc.source.endpage.none.fl_str_mv 12
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/656359/1/license.txt
bitstream.checksum.fl_str_mv 8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
repository.name.fl_str_mv Repositorio académico upc
repository.mail.fl_str_mv upc@openrepository.com
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spelling 92fe7522fbdc949e238e76f2a0f0398f30013e1c40c05f2b1a31004c9f8debd840e30041762891074f47172152d1b039035bd5500f1b29165990ab4ce165cbf28f5e4ccd9500Cheng-Fong, LuisCruzalegui, AnaRojas, JoseRaymundo, Carlos2021-06-07T17:20:49Z2021-06-07T17:20:49Z2019-01-01http://hdl.handle.net/10757/656359WMSCI 2019 - 23rd World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings2-s2.0-85074141925SCOPUS_ID:850741419250000 0001 2196 144XEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.Retail trade modernization in Peru has displaced the traditional retailer as the first option when it comes to shopping. Supermarkets have grown 45% during the last four years and the new convenience stores gather all competitive advantages required by the sector. Industry has adapted to the new Peruvian in order to cover the needs generated by a digital age offering solutions that give timely information, comfort and modernity when acquiring a new product. In 2017, 414,000 grocery stores were counted in Peru, which were forced to adapt and improve their services. This research project aims to come up with a solution to bring the grocery stores into the twenty-first century, and thus, to increase their gross margin and ensure their continuity. A methodology connecting the requirements of the grocery stores that invest the most in the city of Lima to the needs of the mass consumption companies by means of a platform that digitalizes ads at the point of sale driven by digital advertising is presented here. Currently, the product benefits 40 grocery stores in the city with a new customer service channel that allows to increase their sales by 20%.application/htmlengInternational Institute of Informatics and Systemics, IIISinfo:eu-repo/semantics/embargoedAccessDigital marketingGrocery storesGross marginPoint of saleTwo-sided marketMethodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail tradeinfo:eu-repo/semantics/articleWMSCI 2019 - 23rd World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings4912reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/656359/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/656359oai:repositorioacademico.upc.edu.pe:10757/6563592021-06-07 17:20:50.599Repositorio académico upcupc@openrepository.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Methodology for the digitalization of advertisement at the point of sale for gross margin increase in the traditional retail trade
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