Hospitality and Tourism Marketing - HO125 - 202101

• Autor: Vizarreta Vilcarromero, Walter Manuel
• Formato: informe técnico
• Fecha de Publicación: 2021
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/663848
• Enlace del recurso: http://hdl.handle.net/10757/663848
• Nivel de acceso: acceso abierto
• Materia: HO125

It is a Hospitality and Administration program-specific course of a theoretical and practical nature, aimed at six- term students. This course is designed for students to gain an understanding of contemporary marketing practices and philosophies. The students will gain an understanding of marketing processes both in theory and application. The role and importance of marketing will be appraised within the framework of both product manufacturers and service industries. During the semester, students will explore key concepts and functions of marketing and will be asked to apply these to a range of business contexts. On this course students will develop the necessary expertise in marketing to design and execute proficient marketing strategies and tactics improving thus companies and organizations commercial performances. The course seeks to develop following specific competencies: Planning and Control N2, Information management N2.