Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero

Descripción del Articulo

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
Detalles Bibliográficos
Autores: Barreda, S., Mezarina, M.
Formato: artículo
Fecha de Publicación:2021
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/656088
Enlace del recurso:http://hdl.handle.net/10757/656088
Nivel de acceso:acceso embargado
Materia:https://purl.org/pe-repo/ocde/ford#5.08.00
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spelling fbb4cd2a06a19297eee74ea6f9e548cf50056e4e1545e0f39a9153a3dcccfeeb7d5500Barreda, S.Mezarina, M.2021-05-20T11:26:24Z2021-05-20T11:26:24Z2021-01http://hdl.handle.net/10757/656088RISTI - Revista Iberica de Sistemas e Tecnologias de InformacaoEl texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.A mass is made up of individuals oriented towards a fixed direction, who can consciously lose their personality and direct their feelings and thoughts towards a defined direction. This was evidenced in the 2018 World Cup in Russia when the Peruvian soccer team managed to qualify thanks to the captain of the team, Paolo Guerrero, who generated a great commercial movement due to this feat so longed for by Peruvians. The purpose of this research is to diagnose and deepen the knowledge about the case of Paolo Guerrero and the mass psychology that it generated at a commercial level as a result of the classification. It will review how personal brands connect with people through their actions and media influence provided by the media. A qualitative exploratory study methodology was proposed through in-depth interviews with specialists and two focus groups made up of university students, followers of Peruvian soccer.application/htmlspaAssociacao Iberica de Sistemas e Tecnologias de Informacaohttp://www.risti.xyz/issues/ristie40.pdfinfo:eu-repo/semantics/embargoedAccessPersonal branding in Peru and its relationship with mass psychology: The case of paolo guerreroLa marca personal en Perú y su relación con la psicología de masas: El caso de paolo guerreroinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a2009https://purl.org/pe-repo/ocde/ford#5.08.00reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCPublicationLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://upc.dspace7.openrepository.com/bitstreams/014333be-7860-5949-8a06-698983ffe280/download8a4605be74aa9ea9d79846c1fba20a33MD5110757/656088oai:upc.dspace7.openrepository.com:10757/6560882026-02-17 17:48:36.112metadata.onlyhttps://upc.dspace7.openrepository.comRepositorio académico upcrepositorioacademico@upc.edu.pe
dc.title.en_US.fl_str_mv Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
dc.title.alternative.en_US.fl_str_mv La marca personal en Perú y su relación con la psicología de masas: El caso de paolo guerrero
title Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
spellingShingle Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
Barreda, S.
https://purl.org/pe-repo/ocde/ford#5.08.00
title_short Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
title_full Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
title_fullStr Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
title_full_unstemmed Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
title_sort Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
author Barreda, S.
author_facet Barreda, S.
Mezarina, M.
author_role author
author2 Mezarina, M.
author2_role author
dc.contributor.author.fl_str_mv Barreda, S.
Mezarina, M.
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.08.00
topic https://purl.org/pe-repo/ocde/ford#5.08.00
description El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.
publishDate 2021
dc.date.accessioned.none.fl_str_mv 2021-05-20T11:26:24Z
dc.date.available.none.fl_str_mv 2021-05-20T11:26:24Z
dc.date.issued.fl_str_mv 2021-01
dc.type.en_US.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.journal.en_US.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
url http://hdl.handle.net/10757/656088
identifier_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
dc.language.iso.en_US.fl_str_mv spa
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instname_str Universidad Peruana de Ciencias Aplicadas
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Personal branding in Peru and its relationship with mass psychology: The case of paolo guerrero
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