The touristic photographic representation of Andean identity in the Marca Peru’s Instagram

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This study analyzes the representation of Andean identity in three travel photographs shared about Cusco by Brand Peru on Instagram from 2023. Its approach is qualitative with an ethnographic design. Nineteen semi-structured interviews were conducted to learn about and interpret the perceptions of u...

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Detalles Bibliográficos
Autores: Gonzales-Parra, Sharon, Chávez-Chuquimango, María, Gallardo-Echenique, Eliana
Formato: artículo
Fecha de Publicación:2024
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/676117
Enlace del recurso:http://hdl.handle.net/10757/676117
Nivel de acceso:acceso embargado
Materia:Andean identity
Instagram
Photography
tourism
https://purl.org/pe-repo/ocde/ford#5.08.00
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dc.title.es_PE.fl_str_mv The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
title The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
spellingShingle The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
Gonzales-Parra, Sharon
Andean identity
Instagram
Photography
tourism
https://purl.org/pe-repo/ocde/ford#5.08.00
title_short The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
title_full The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
title_fullStr The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
title_full_unstemmed The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
title_sort The touristic photographic representation of Andean identity in the Marca Peru’s Instagram
author Gonzales-Parra, Sharon
author_facet Gonzales-Parra, Sharon
Chávez-Chuquimango, María
Gallardo-Echenique, Eliana
author_role author
author2 Chávez-Chuquimango, María
Gallardo-Echenique, Eliana
author2_role author
author
dc.contributor.author.fl_str_mv Gonzales-Parra, Sharon
Chávez-Chuquimango, María
Gallardo-Echenique, Eliana
dc.subject.es_PE.fl_str_mv Andean identity
Instagram
Photography
tourism
topic Andean identity
Instagram
Photography
tourism
https://purl.org/pe-repo/ocde/ford#5.08.00
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.08.00
description This study analyzes the representation of Andean identity in three travel photographs shared about Cusco by Brand Peru on Instagram from 2023. Its approach is qualitative with an ethnographic design. Nineteen semi-structured interviews were conducted to learn about and interpret the perceptions of university students of Tourism and Anthropology at the Universidad Nacional San Antonio de Abad (Cusco). The results show that the photographs do not represent the Andean identity because they do not include the diversity of elements that make it up. Instead, the images tend to disseminate mercantilist, stereotyped and superficial discourses about the city of Cusco and its Andean characteristics. Due to the scarce information in this context, it is recommended to continue with research along the lines of the analysis of the representation of Andean identity in photographs on various social media platforms.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-10-14T17:29:03Z
dc.date.available.none.fl_str_mv 2024-10-14T17:29:03Z
dc.date.issued.fl_str_mv 2024-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.issn.none.fl_str_mv 16469895
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/676117
dc.identifier.journal.es_PE.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
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dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85195836664
identifier_str_mv 16469895
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
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url http://hdl.handle.net/10757/676117
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.rights.es_PE.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.es_PE.fl_str_mv application/html
dc.publisher.es_PE.fl_str_mv Associacao Iberica de Sistemas e Tecnologias de Informacao
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
instacron:UPC
instname_str Universidad Peruana de Ciencias Aplicadas
instacron_str UPC
institution UPC
reponame_str UPC-Institucional
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dc.source.journaltitle.none.fl_str_mv RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
dc.source.volume.none.fl_str_mv 2024
dc.source.issue.none.fl_str_mv E68
dc.source.beginpage.none.fl_str_mv 681
dc.source.endpage.none.fl_str_mv 693
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/676117/1/license.txt
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spelling dc095a22ccdfeb9e64c92d4f74d10442300db2c890724c28ba5c1ddbc23a24d7c3c0be3b0b277a8a2e4c556ccf28ab488baGonzales-Parra, SharonChávez-Chuquimango, MaríaGallardo-Echenique, Eliana2024-10-14T17:29:03Z2024-10-14T17:29:03Z2024-01-0116469895http://hdl.handle.net/10757/676117RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2-s2.0-85195836664SCOPUS_ID:85195836664This study analyzes the representation of Andean identity in three travel photographs shared about Cusco by Brand Peru on Instagram from 2023. Its approach is qualitative with an ethnographic design. Nineteen semi-structured interviews were conducted to learn about and interpret the perceptions of university students of Tourism and Anthropology at the Universidad Nacional San Antonio de Abad (Cusco). The results show that the photographs do not represent the Andean identity because they do not include the diversity of elements that make it up. Instead, the images tend to disseminate mercantilist, stereotyped and superficial discourses about the city of Cusco and its Andean characteristics. Due to the scarce information in this context, it is recommended to continue with research along the lines of the analysis of the representation of Andean identity in photographs on various social media platforms.application/htmlengAssociacao Iberica de Sistemas e Tecnologias de Informacaoinfo:eu-repo/semantics/embargoedAccessAndean identityInstagramPhotographytourismhttps://purl.org/pe-repo/ocde/ford#5.08.00The touristic photographic representation of Andean identity in the Marca Peru’s Instagraminfo:eu-repo/semantics/articleRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao2024E68681693reponame:UPC-Institucionalinstname:Universidad Peruana de Ciencias Aplicadasinstacron:UPCLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorioacademico.upc.edu.pe/bitstream/10757/676117/1/license.txt8a4605be74aa9ea9d79846c1fba20a33MD51false10757/676117oai:repositorioacademico.upc.edu.pe:10757/6761172025-10-30 07:41:36.701Repositorio Académico UPCupc@openrepository.comTk9URTogUExBQ0UgWU9VUiBPV04gTElDRU5TRSBIRVJFClRoaXMgc2FtcGxlIGxpY2Vuc2UgaXMgcHJvdmlkZWQgZm9yIGluZm9ybWF0aW9uYWwgcHVycG9zZXMgb25seS4KCk5PTi1FWENMVVNJVkUgRElTVFJJQlVUSU9OIExJQ0VOU0UKCkJ5IHNpZ25pbmcgYW5kIHN1Ym1pdHRpbmcgdGhpcyBsaWNlbnNlLCB5b3UgKHRoZSBhdXRob3Iocykgb3IgY29weXJpZ2h0Cm93bmVyKSBncmFudHMgdG8gRFNwYWNlIFVuaXZlcnNpdHkgKERTVSkgdGhlIG5vbi1leGNsdXNpdmUgcmlnaHQgdG8gcmVwcm9kdWNlLAp0cmFuc2xhdGUgKGFzIGRlZmluZWQgYmVsb3cpLCBhbmQvb3IgZGlzdHJpYnV0ZSB5b3VyIHN1Ym1pc3Npb24gKGluY2x1ZGluZwp0aGUgYWJzdHJhY3QpIHdvcmxkd2lkZSBpbiBwcmludCBhbmQgZWxlY3Ryb25pYyBmb3JtYXQgYW5kIGluIGFueSBtZWRpdW0sCmluY2x1ZGluZyBidXQgbm90IGxpbWl0ZWQgdG8gYXVkaW8gb3IgdmlkZW8uCgpZb3UgYWdyZWUgdGhhdCBEU1UgbWF5LCB3aXRob3V0IGNoYW5naW5nIHRoZSBjb250ZW50LCB0cmFuc2xhdGUgdGhlCnN1Ym1pc3Npb24gdG8gYW55IG1lZGl1bSBvciBmb3JtYXQgZm9yIHRoZSBwdXJwb3NlIG9mIHByZXNlcnZhdGlvbi4KCllvdSBhbHNvIGFncmVlIHRoYXQgRFNVIG1heSBrZWVwIG1vcmUgdGhhbiBvbmUgY29weSBvZiB0aGlzIHN1Ym1pc3Npb24gZm9yCnB1cnBvc2VzIG9mIHNlY3VyaXR5LCBiYWNrLXVwIGFuZCBwcmVzZXJ2YXRpb24uCgpZb3UgcmVwcmVzZW50IHRoYXQgdGhlIHN1Ym1pc3Npb24gaXMgeW91ciBvcmlnaW5hbCB3b3JrLCBhbmQgdGhhdCB5b3UgaGF2ZQp0aGUgcmlnaHQgdG8gZ3JhbnQgdGhlIHJpZ2h0cyBjb250YWluZWQgaW4gdGhpcyBsaWNlbnNlLiBZb3UgYWxzbyByZXByZXNlbnQKdGhhdCB5b3VyIHN1Ym1pc3Npb24gZG9lcyBub3QsIHRvIHRoZSBiZXN0IG9mIHlvdXIga25vd2xlZGdlLCBpbmZyaW5nZSB1cG9uCmFueW9uZSdzIGNvcHlyaWdodC4KCklmIHRoZSBzdWJtaXNzaW9uIGNvbnRhaW5zIG1hdGVyaWFsIGZvciB3aGljaCB5b3UgZG8gbm90IGhvbGQgY29weXJpZ2h0LAp5b3UgcmVwcmVzZW50IHRoYXQgeW91IGhhdmUgb2J0YWluZWQgdGhlIHVucmVzdHJpY3RlZCBwZXJtaXNzaW9uIG9mIHRoZQpjb3B5cmlnaHQgb3duZXIgdG8gZ3JhbnQgRFNVIHRoZSByaWdodHMgcmVxdWlyZWQgYnkgdGhpcyBsaWNlbnNlLCBhbmQgdGhhdApzdWNoIHRoaXJkLXBhcnR5IG93bmVkIG1hdGVyaWFsIGlzIGNsZWFybHkgaWRlbnRpZmllZCBhbmQgYWNrbm93bGVkZ2VkCndpdGhpbiB0aGUgdGV4dCBvciBjb250ZW50IG9mIHRoZSBzdWJtaXNzaW9uLgoKSUYgVEhFIFNVQk1JU1NJT04gSVMgQkFTRUQgVVBPTiBXT1JLIFRIQVQgSEFTIEJFRU4gU1BPTlNPUkVEIE9SIFNVUFBPUlRFRApCWSBBTiBBR0VOQ1kgT1IgT1JHQU5JWkFUSU9OIE9USEVSIFRIQU4gRFNVLCBZT1UgUkVQUkVTRU5UIFRIQVQgWU9VIEhBVkUKRlVMRklMTEVEIEFOWSBSSUdIVCBPRiBSRVZJRVcgT1IgT1RIRVIgT0JMSUdBVElPTlMgUkVRVUlSRUQgQlkgU1VDSApDT05UUkFDVCBPUiBBR1JFRU1FTlQuCgpEU1Ugd2lsbCBjbGVhcmx5IGlkZW50aWZ5IHlvdXIgbmFtZShzKSBhcyB0aGUgYXV0aG9yKHMpIG9yIG93bmVyKHMpIG9mIHRoZQpzdWJtaXNzaW9uLCBhbmQgd2lsbCBub3QgbWFrZSBhbnkgYWx0ZXJhdGlvbiwgb3RoZXIgdGhhbiBhcyBhbGxvd2VkIGJ5IHRoaXMKbGljZW5zZSwgdG8geW91ciBzdWJtaXNzaW9uLgo=
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