Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet

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Over the years, technology has been gaining a preponderant role in society. The digital transformation, accelerated by the COVID-19 pandemic, has redefined business models that previously seemed solid. In this context, in Peru, an electronic wallet called Yape has managed to grow significantly in te...

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Detalles Bibliográficos
Autores: Cieza, J., Pastor, A., Garate, W., Sevilla, R.
Formato: artículo
Fecha de Publicación:2024
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/676368
Enlace del recurso:http://hdl.handle.net/10757/676368
Nivel de acceso:acceso embargado
Materia:electronic wallet
IRaMuTeQ
UTAUT2
https://purl.org/pe-repo/ocde/ford#3.00.00
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dc.title.es_PE.fl_str_mv Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
title Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
spellingShingle Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
Cieza, J.
electronic wallet
IRaMuTeQ
UTAUT2
https://purl.org/pe-repo/ocde/ford#3.00.00
title_short Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
title_full Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
title_fullStr Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
title_full_unstemmed Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
title_sort Use of the IRaMuTeQ software for the analysis of the reasons for the use of the Yape electronic wallet
author Cieza, J.
author_facet Cieza, J.
Pastor, A.
Garate, W.
Sevilla, R.
author_role author
author2 Pastor, A.
Garate, W.
Sevilla, R.
author2_role author
author
author
dc.contributor.author.fl_str_mv Cieza, J.
Pastor, A.
Garate, W.
Sevilla, R.
dc.subject.es_PE.fl_str_mv electronic wallet
IRaMuTeQ
UTAUT2
topic electronic wallet
IRaMuTeQ
UTAUT2
https://purl.org/pe-repo/ocde/ford#3.00.00
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#3.00.00
description Over the years, technology has been gaining a preponderant role in society. The digital transformation, accelerated by the COVID-19 pandemic, has redefined business models that previously seemed solid. In this context, in Peru, an electronic wallet called Yape has managed to grow significantly in terms of users and market position, reduce the use of cash, contributing to banking access and the consequent reduction of informality. This study analyzes the reason for the acceptance of Yape versus other competitors in the market by applying the UTAUT2 model and the IRaMuTeQ software. The results show a strong relationship between the success of Yape with its speed and ease of use.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-11-02T10:15:10Z
dc.date.available.none.fl_str_mv 2024-11-02T10:15:10Z
dc.date.issued.fl_str_mv 2024
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
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