Use of disruptive technologies in Peru

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This paper aims to identify the perceptions of the main stakeholders of IBM about the external communication strategies that have been applied on the potential use of disruptive technologies. A qualitative methodology with a case study approach was applied. Through the homogeneous sampling technique...

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Detalles Bibliográficos
Autores: Burga-Larco, Gonzalo, Vargas-Sardon, Jorge Lucas, Gallardo-Echenique, Eliana
Formato: artículo
Fecha de Publicación:2020
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/656663
Enlace del recurso:http://hdl.handle.net/10757/656663
Nivel de acceso:acceso abierto
Materia:Communication strategies
Disruptive technology
Media
Technology communication
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dc.title.en_US.fl_str_mv Use of disruptive technologies in Peru
title Use of disruptive technologies in Peru
spellingShingle Use of disruptive technologies in Peru
Burga-Larco, Gonzalo
Communication strategies
Disruptive technology
Media
Technology communication
title_short Use of disruptive technologies in Peru
title_full Use of disruptive technologies in Peru
title_fullStr Use of disruptive technologies in Peru
title_full_unstemmed Use of disruptive technologies in Peru
title_sort Use of disruptive technologies in Peru
author Burga-Larco, Gonzalo
author_facet Burga-Larco, Gonzalo
Vargas-Sardon, Jorge Lucas
Gallardo-Echenique, Eliana
author_role author
author2 Vargas-Sardon, Jorge Lucas
Gallardo-Echenique, Eliana
author2_role author
author
dc.contributor.author.fl_str_mv Burga-Larco, Gonzalo
Vargas-Sardon, Jorge Lucas
Gallardo-Echenique, Eliana
dc.subject.en_US.fl_str_mv Communication strategies
Disruptive technology
Media
Technology communication
topic Communication strategies
Disruptive technology
Media
Technology communication
description This paper aims to identify the perceptions of the main stakeholders of IBM about the external communication strategies that have been applied on the potential use of disruptive technologies. A qualitative methodology with a case study approach was applied. Through the homogeneous sampling technique, six semi-structured interviews with stakeholders of IBM and one focus group with 11 university students were conducted. As a result, there is interest in Peruvians to know what disruptive technologies are; however, its dissemination has a commercial focus that is not generating development or relevant solutions in the local market. It is necessary that specialists and the media disseminate information that does motivate their use in a real and effective way.
publishDate 2020
dc.date.accessioned.none.fl_str_mv 2021-07-08T12:42:49Z
dc.date.available.none.fl_str_mv 2021-07-08T12:42:49Z
dc.date.issued.fl_str_mv 2020-09-01
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dc.format.en_US.fl_str_mv application/pdf
dc.publisher.en_US.fl_str_mv Associacao Iberica de Sistemas e Tecnologias de Informacao
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
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dc.source.volume.none.fl_str_mv 2020
dc.source.issue.none.fl_str_mv E34
dc.source.beginpage.none.fl_str_mv 172
dc.source.endpage.none.fl_str_mv 182
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Use of disruptive technologies in Peru
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