Business plan for the creation of awina, healthy waffles in lima, peru

• Autores: Bullón Black, Solange Stephanie, Silva-Peschiera, Rafaela, Villarán Espinoza, Ivana
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad Peruana de Ciencias Aplicadas
• Repositorio: UPC-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorioacademico.upc.edu.pe:10757/656199
• Enlace del recurso: http://hdl.handle.net/10757/656199
• Nivel de acceso: acceso abierto
• Materia: Waffles; Healthy breakfast; Healthy food; Healthy nutrition; Gofres; Desayuno saludable; Comida saludable; Nutrición saludable; http://purl.org/pe-repo/ocde/ford#3.03.04

Awina will be a company that will be in charge of making healthy, pre-cooked and frozen oatmeal waffles that are easy to prepare with three different presentations which will be according to different nutritional needs. Our target audience are people interested in seeking a healthy life with little time to prepare breakfast such as office workers, students and housewives. The three presentations of waffles to start the business will be: high in protein, high in fiber and original. They will be found in 36 points of sale, such as supermarkets and health stores. The waffles will be made from natural ingredients and the nutritional value of the original waffles, high in fiber and high in protein for each suggested serving (2 units of waffles) will be 239, 228 and 247 calories respectively. The price of our product will be S/.18.54 for a box of 6 waffles, each package contains 3 servings. In addition to offering healthy and practical food to prepare, we will be concerned about the environment since the packaging will be ecological. Regarding the marketing of our company, it will be mainly through social media to have a better engagement with our target audience.