Responsabilidad social empresarial e imagen corporativa de la cooperativa de ahorro y crédito Nuestra Señora del Rosario - Huamachuco 2018

• Autor: Aguirre Contreras, Carmen Rosa
• Formato: tesis de grado
• Fecha de Publicación: 2020
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/17870
• Enlace del recurso: https://hdl.handle.net/20.500.14414/17870
• Nivel de acceso: acceso abierto
• Materia: Responsabilidad social empresarial; Imagen corporativa; Cooperativas

The main objective of this research is to determine the impact of corporate social responsibility on the corporate image of the savings and credit cooperative Nuestra Señora del Rosario - Huamachuco 2018. The research methods used are: Inductive-Deductive, Hypothetical-Deductive and Analysis – Synthesis. The design of this research is non-experimental, transsectal of descriptive type. Using the probabilistic method, simple random sampling, a sample of 151 partners was obtained and the main data collection instrument used is the questionnaire. Through the results of the research it is concluded that corporate social responsibility has a positive impact on the corporate image of the savings and credit cooperative Nuestra Señora del Rosario - Huamachuco 2018.