Características bromatológicas de conservas de pescado de marcas propias de supermercados, comercializadas en la ciudad de Trujillo. febrero - marzo del 2010

• Autores: Baltodano Lavado, Eleodoro Reynaldo, Benites Rodríguez, Edwin Willy
• Formato: tesis de grado
• Fecha de Publicación: 2010
• Institución: Universidad Nacional de Trujillo
• Repositorio: UNITRU-Tesis
• Lenguaje: español
• OAI Identifier: oai:dspace.unitru.edu.pe:20.500.14414/4724
• Enlace del recurso: https://hdl.handle.net/20.500.14414/4724
• Nivel de acceso: acceso abierto
• Materia: Estudio bromatológico de conservas de pescado, Análisis, Marcas propias, Supermercados

The development of own brands is strategically important for the supermarket industry. On the one hand, private labels allow the chains to differentiate their products from those offered by the other supermarkets, thus attracting new customers or preventing their customers from moving to other supermarkets. Also, the lower costs are obtained with his own brand, will allow the company to increase their economic margins. That is why the present research's main objective is to determine the qualitative characteristics of preserved fish supermarket own brands, marketed in the city of Trujillo during the period February-March 2010. This paper titled "qualitative characteristics of Canned Fish Supermarket Own Brands, sells in the city of Trujillo. February-March 2010 ", is a study of basic type and description, in which analyzed 11 canned fish belonging to supermarket own brands, and from their respective points of sale. The analysis was conducted in three stages: the physical aspect of the package, psycho exam content and chemical analysis. The results obtained in these trials, treatment was applied to the respective statistics such as: Proof of central tendency, dispersion test and confidence limits (I.C 95%). 100% of the samples of canned fish from supermarkets own brands tested were within the parameters established by the respective standards for these products. We there fore conclude that 100% of the samples of canned fish from supermarkets own brands have good qualitative characteristics and suitable for human consumption