Impacto de las plataformas digitales en el desarrollo del turismo en la ciudad de Iquitos, 2022

• Autor: Muñoz Meléndez, Martha Cecilia
• Formato: tesis de grado
• Fecha de Publicación: 2023
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/9732
• Enlace del recurso: https://hdl.handle.net/20.500.12737/9732
• Nivel de acceso: acceso abierto
• Materia: Plataforma digital; Internet; Turismo; Servicios de turismo; https://purl.org/pe-repo/ocde/ford#5.02.04

The general objective of the research was to determine the impact of digital platforms on the development of tourism in the city of Iquitos, 2022; I opted for an applied type study, explanatory level, under a non-experimental design, the chosen population was 312 tourists who visit said city; The survey was used as a technique and the questionnaire as an instrument. Concluding that digital platforms in the city of Iquitos have been handled efficiently (41%) since they almost always provide good products or services, they also rarely offer security to make purchases; Furthermore, digital platforms are almost always visually appealing and almost always have a good selection of services; on the other hand, digital platforms rarely protect the privacy of users. In the same way, the development of tourism has been running at a high rate (39%), this is due to the fact that tourists almost always demonstrate the promotion of traditional crafts as part of tourism, but police protection is rarely evidenced. and against fires in the city of Iquitos. Finally, the implementation of digital platforms in tourism companies in the city of Iquitos predicts the behavior of tourism development, since it explains 83.8% of this change over other variables that were not measured, therefore, it is identified that the impact of the predictors is significant at the 0.000 level.