Estrategias de marketing para incrementar las ventas en la empresa de servicios, distrito de Iquitos, 2021

• Autores: Reategui Ojanama, Kaccia, Saavedra Jimenez, Anderson
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/7772
• Enlace del recurso: https://hdl.handle.net/20.500.12737/7772
• Nivel de acceso: acceso abierto
• Materia: Marketing; Estrategias; Ventas; http://purl.org/pe-repo/ocde/ford#5.02.04

The objective of the research is to determine the Marketing strategies to increase sales in the service company of the Iquitos district, year 2021. The methodology used is descriptive, non-experimental, cross-sectional design. Likewise, in the data collection, a sample of 85 clients was obtained from a total of approximately 145 people who make up the study population, using the survey technique and the questionnaire as an instrument, presented on Likert-type scales of 5 items (“totally agree "," agree "," undecided "," disagree "and" totally disagree "). It was identified that the price that is part of the marketing mix strategy is a factor that influences the increase in sales, since the prices of the competition are similar to those of the company, this means that if the competition decides to lower the price, customers would choose to buy from the competition, which would reduce the level of sales. Another factor is the distribution of products included in Plaza, which is a component of the marketing mix, in this case, if the company decides to use intermediaries for the sale of its products, customers would choose not to buy, which, by using intermediaries, the cost of products would rise. In conclusion, a bad marketing strategy can cause a decrease in sales.