Mix de marketing y las ventas en la empresa Grupo Angulo Inmobiliaria Iquitos 2024

• Autores: Grandez da Costa, Emma Adriana Marlene, Macedo Tuesta, Patricio Stephano
• Formato: tesis de grado
• Fecha de Publicación: 2025
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/12504
• Enlace del recurso: https://hdl.handle.net/20.500.12737/12504
• Nivel de acceso: acceso abierto
• Materia: Marketing mix; Ventas; Sector inmobiliario; Relación significativa; https://purl.org/pe-repo/ocde/ford#5.02.04

In response to the requirement to enhance the company’s commercial performance, the following study was conducted to determine the relationship between the marketing mix and sales in the company Grupo Angulo Inmobiliaria, located in the city of Iquitos, during the year 2024. The research employed a quantitative approach, with a descriptive-correlational level, under a non-experimental and cross-sectional design. A census sample was used, consisting of the 11 employees who made up the entire study population. The descriptive results showed positive ratings of 90.91 % for variable 1 (Marketing Mix) and 72.73 % for variable 2 (Sales). In the inferential analysis, the Pearson correlation coefficient (R) was 0.548, indicating a moderate positive relationship between the two variables; however, the significance value obtained (0.081) was greater than alpha (α = 0.05). Therefore, it was concluded that there is no statistically significant relationship between the two variables within the analyzed context, which resulted in the validation of the null hypothesis over the alternative one.