Plan de negocios de la comercialización de carbón vegetal para su posicionamiento en el Distrito de Iquitos – Maynas – Loreto – 2023

• Autor: Navarro Vasquez, Martil
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10772
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10772
• Nivel de acceso: acceso abierto
• Materia: Carbón vegetal; Planificación estratégica; Comercialización; Participación en el mercado; https://purl.org/pe-repo/ocde/ford#4.01.02

The present study was carried out in metropolitan Iquitos, with people who are dedicated to the commercialization of charcoal, with the purpose of developing a business plan for the commercialization of charcoal, to position the product in the Iquitos district market. From the obtained results, the business plan for the commercialization of charcoal is called: FOGATA EIRL Investments. There are 42 people dedicated to the commercialization of charcoal in Metropolitan Iquitos. The Target market will be oriented to the segments of the social classes of the population that correspond to NSE A and NSE B, NSE C together these represent 12% of the population. The SWOT analysis presents important strengths, weaknesses, opportunities and threats that must be taken into account for the development of the project. It is intended to enter the Iquitos market with packaged charcoal in three categories of 1, 3 and 5 kg. The proposed investment is viable since both the NPV; and IRR and B/C exceed acceptance levels. The calculated NPV reaches S/. 421,540.62 which is accepted and in the event of a possible sale of the business it may be sold for the amount indicated above. The IRR is 75.29%, higher than the K, which is 10%, which guarantees the profitability of the business. The B/C is 1.59 which guarantees a profit of S/. 0.59 per-sol invested.