CORPORATE IMAGE AND REPUTATION IN AN EI IN TRUJILLO

• Autores: Zavaleta Torres, Leslye Milagros, Calvanapón Alva, Flor Alicia
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Universidad Nacional Autónoma Altoandina de Tarma
• Repositorio: UNAAT-Advances
• Lenguaje: español
• OAI Identifier: oai:revistas.unaat.edu.pe:article/56
• Enlace del recurso: https://revistas.unaat.edu.pe/index.php/RU/article/view/56
• Nivel de acceso: acceso abierto
• Materia: Imagen; Reputación Corporativa; Dimensiones; Image; Corporate Reputation; Dimensions

The purpose was to examine the relationship between Corporate Image and Corporate Reputation of an IE Trujillo. A non-experimental correlational design was used, the sample included 62 neighbors, 83 parents or guardians, and 124 high school students. Secondary school students were selected, excluding elementary school students due to their age and less recurrent parents. The participants were selected from the same institution and were administered a questionnaire that addressed the Corporate Image and Corporate Reputation of an IE Trujillo. A Likert scale was used to evaluate the dimensions, determining 4 and 5 variables by the respondents.