Diseño de shampoo y acondicionador orgánico y su estrategia de comercialización

• Autores: Del Águila Carty, Adriana Paola, Ruiz Arrunategui, Maricielo
• Formato: tesis de grado
• Fecha de Publicación: 2021
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/13858
• Enlace del recurso: https://hdl.handle.net/20.500.12724/13858
• Nivel de acceso: acceso abierto
• Materia: Shampoos; Marketing strategies; Pandemics; Champús; Estrategias de marketing; Pandemias; COVID-19; https://purl.org/pe-repo/ocde/ford#5.02.04

Currently 9 million tons of plastic thrown into the ocean each year and the numbers continue to rise every day and yet people are not aware of the irreparable damage that we are generating to our home, the earth. If we can see what has happened in recent months of confinement due to the Covid-19 pandemic, we can observe an implicit cry from nature for us to change our way of life. Changes in watercolor were observed in different parts of the world and air pollution was reduced. Until when will people continue with actions that seriously damage the place where we live? Our honest opinion is that it will be very difficult to create a radical change in the consumer today but with small changes and gradually we will achieve or at least try to reverse the damage that we create year after year. Our project is not only a business opportunity in our country, Peru, but it is also a grain of sand to educate consumers. Changing the mental image that we have of a shampoo and conditioner today will be a difficult but not impossible task and under the premise that our products are good and our prices are accessible to the target audience, we believe that it will be a matter of time to change the habits of Peruvian consumer.