From Fitness To Wellness; How Something Unexpected Transformed All

Descripción del Articulo

Holos, a Peruvian online platform that connects users with wellness partners, faced a crisis during the COVID-19 pandemic. With the fitness industry severely affected, the company had to reinvent its business model, expanding from fitness to holistic wellness and adopting a new approach. However, si...

Descripción completa

Detalles Bibliográficos
Autores: Terán Velazco, César, Pimentel Bernal, Marcelo
Formato: otro
Fecha de Publicación:2024
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Lenguaje:español
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/20977
Enlace del recurso:https://hdl.handle.net/20.500.12724/20977
Nivel de acceso:acceso abierto
Materia:Pendiente
https://purl.org/pe-repo/ocde/ford#5.02.04
id RULI_b3215385e5b9e8a5193dc90e2f9a327f
oai_identifier_str oai:repositorio.ulima.edu.pe:20.500.12724/20977
network_acronym_str RULI
network_name_str ULIMA-Institucional
repository_id_str 3883
dc.title.es_PE.fl_str_mv From Fitness To Wellness; How Something Unexpected Transformed All
title From Fitness To Wellness; How Something Unexpected Transformed All
spellingShingle From Fitness To Wellness; How Something Unexpected Transformed All
Terán Velazco, César
Pendiente
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short From Fitness To Wellness; How Something Unexpected Transformed All
title_full From Fitness To Wellness; How Something Unexpected Transformed All
title_fullStr From Fitness To Wellness; How Something Unexpected Transformed All
title_full_unstemmed From Fitness To Wellness; How Something Unexpected Transformed All
title_sort From Fitness To Wellness; How Something Unexpected Transformed All
author Terán Velazco, César
author_facet Terán Velazco, César
Pimentel Bernal, Marcelo
author_role author
author2 Pimentel Bernal, Marcelo
author2_role author
dc.contributor.other.none.fl_str_mv Terán Velazco, César
Pimentel Bernal, Marcelo
dc.contributor.author.fl_str_mv Terán Velazco, César
Pimentel Bernal, Marcelo
dc.subject.es_PE.fl_str_mv Pendiente
topic Pendiente
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.es_PE.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description Holos, a Peruvian online platform that connects users with wellness partners, faced a crisis during the COVID-19 pandemic. With the fitness industry severely affected, the company had to reinvent its business model, expanding from fitness to holistic wellness and adopting a new approach. However, significant challenges arose related to cost structure and pricing strategy.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-08-20T19:19:22Z
dc.date.available.none.fl_str_mv 2024-08-20T19:19:22Z
dc.date.issued.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/other
dc.type.other.none.fl_str_mv Material de aprendizaje
format other
dc.identifier.citation.none.fl_str_mv Terán Velazco, C., & Pimentel Bernal, M. (2024). From Fitness To Wellness; How Something Unexpected Transformed All. Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración.
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12724/20977
identifier_str_mv Terán Velazco, C., & Pimentel Bernal, M. (2024). From Fitness To Wellness; How Something Unexpected Transformed All. Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración.
url https://hdl.handle.net/20.500.12724/20977
dc.language.iso.none.fl_str_mv spa
language spa
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.uri.*.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración
dc.publisher.country.none.fl_str_mv PE
publisher.none.fl_str_mv Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración
dc.source.none.fl_str_mv Repositorio Institucional - Ulima
Universidad de Lima
reponame:ULIMA-Institucional
instname:Universidad de Lima
instacron:ULIMA
instname_str Universidad de Lima
instacron_str ULIMA
institution ULIMA
reponame_str ULIMA-Institucional
collection ULIMA-Institucional
bitstream.url.fl_str_mv https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/4/FROM%20FITNESS%20TO%20WELLNESS.pdf.txt
https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/1/FROM%20FITNESS%20TO%20WELLNESS.pdf
https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/5/FROM%20FITNESS%20TO%20WELLNESS.pdf.jpg
https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/2/license_rdf
https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/3/license.txt
bitstream.checksum.fl_str_mv 5c5784b00e8341103662d41a11047f7e
47fb41293a71cc86ab4cf4bc54bdb2fc
e9f75630eee9188ef0292eacc101bab5
8fc46f5e71650fd7adee84a69b9163c2
8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositorio Universidad de Lima
repository.mail.fl_str_mv repositorio@ulima.edu.pe
_version_ 1844710211463413760
spelling Terán Velazco, CésarPimentel Bernal, MarceloTerán Velazco, CésarPimentel Bernal, Marcelo2024-08-20T19:19:22Z2024-08-20T19:19:22Z2024Terán Velazco, C., & Pimentel Bernal, M. (2024). From Fitness To Wellness; How Something Unexpected Transformed All. Universidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de Administración.https://hdl.handle.net/20.500.12724/20977Holos, a Peruvian online platform that connects users with wellness partners, faced a crisis during the COVID-19 pandemic. With the fitness industry severely affected, the company had to reinvent its business model, expanding from fitness to holistic wellness and adopting a new approach. However, significant challenges arose related to cost structure and pricing strategy.application/pdfspaUniversidad de Lima, Facultad de Ciencias Empresariales y Económicas, Carrera de AdministraciónPEinfo:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/Repositorio Institucional - UlimaUniversidad de Limareponame:ULIMA-Institucionalinstname:Universidad de Limainstacron:ULIMAPendientehttps://purl.org/pe-repo/ocde/ford#5.02.04From Fitness To Wellness; How Something Unexpected Transformed Allinfo:eu-repo/semantics/otherMaterial de aprendizajeTEXTFROM FITNESS TO WELLNESS.pdf.txtFROM FITNESS TO WELLNESS.pdf.txtExtracted texttext/plain39218https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/4/FROM%20FITNESS%20TO%20WELLNESS.pdf.txt5c5784b00e8341103662d41a11047f7eMD54ORIGINALFROM FITNESS TO WELLNESS.pdfFROM FITNESS TO WELLNESS.pdfDescargarapplication/pdf546268https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/1/FROM%20FITNESS%20TO%20WELLNESS.pdf47fb41293a71cc86ab4cf4bc54bdb2fcMD51THUMBNAILFROM FITNESS TO WELLNESS.pdf.jpgFROM FITNESS TO WELLNESS.pdf.jpgGenerated Thumbnailimage/jpeg16679https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/5/FROM%20FITNESS%20TO%20WELLNESS.pdf.jpge9f75630eee9188ef0292eacc101bab5MD55CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81037https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/2/license_rdf8fc46f5e71650fd7adee84a69b9163c2MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorio.ulima.edu.pe/bitstream/20.500.12724/20977/3/license.txt8a4605be74aa9ea9d79846c1fba20a33MD5320.500.12724/20977oai:repositorio.ulima.edu.pe:20.500.12724/209772024-10-15 13:17:20.98Repositorio Universidad de Limarepositorio@ulima.edu.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
score 13.061426
From Fitness To Wellness; How Something Unexpected Transformed All
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

Ejemplares Similares