Análisis del impacto de la pandemia del COVID-19 en la categoría de alimentos de un supermercado en Perú

• Autores: Marquina Arteaga, Alexandra Yesenia, Gonzales Muñoz, Vladimir German, Vera Majail, José Antonio
• Formato: tesis de maestría
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/17791
• Enlace del recurso: https://hdl.handle.net/20.500.12724/17791
• Nivel de acceso: acceso abierto
• Materia: Supermercados; Pandemias; Supermarkets; Pandemics; COVID-19; https://purl.org/pe-repo/ocde/ford#5.02.04

On March 11, 2020, a state of health emergency was decreed in Peru to deal with the COVID-19 virus, in order to protect the health of the population and prevent the spread of the virus, which is characterized by a high level of contagion. and higher lethality than influenza. The World Health Organization (WHO), concerned about the spread of the disease and its severity, decided to declare the new coronavirus a pandemic as it has spread to more than a hundred countries in the world simultaneously. From a methodological point of view, the work focuses on three main questions: (a) how did COVID-19 affect supermarkets in Peru? (b) how did they react to the new restrictions imposed? both by the Government and by the pandemic? and (c) how should supermarkets adapt to a post-COVID-19 stage? This leads to three fundamental characteristics in the research: 1) it is contemporary research, given that the effects of COVID-19 are still present in the world, 2) it is empirical research, given that supermarkets continue to evolve and adapt to new demands, and 3) it is a comparative investigation, given that it will be seen what the situation of supermarkets was like before COVID-19 and it will be compared to their current state.