Venta de agua no embotellada

• Autores: Morante Cabrera, Pavel Alberto, Ramos Uribe, Carla Cristina, Ratto Aguirre, Carlos Antonio
• Formato: tesis de maestría
• Fecha de Publicación: 2020
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/12790
• Enlace del recurso: https://hdl.handle.net/20.500.12724/12790
• Nivel de acceso: acceso abierto
• Materia: Water; Beverage industry; Business planning; Social responsability of business; Agua; Industria de las bebidas; Planificación empresarial; Responsabilidad social de la empresa; https://purl.org/pe-repo/ocde/ford#5.02.04

This project evaluates the viability of the commercialization business of purified nonbottled water considering the current problem, worldwide, in terms of consumption of unhealthy foods generating diseases, aliments and / or deterioration of health and environmental impact generated by the use of plastic containers whose decomposition takes approximately 450 years and ends up on land fills, lakes, rivers, beaches and the ocean. In the evaluation, the taking of surveys is used as a mean of estimation, which allowed us to approximate and determine the demand and project it considering socioeconomic levels, districts, healthy consumption habits, age range and commitment to caring for the environment, achieving our target audience and defining in this way the strategic points of sale according to their affluence. It can be concluded the viability of the project both technical, socioeconomic; in addition, promoting the consumption of low-cost, healthy purified water is contributing to the reduction of environmental pollution by an estimated 4343.107 pounds / month of unused plastic (65,600 ½-liter plastic bottles).