Proceso de creación de la productora de marketing y proyectos audiovisuales B1 Visuals

• Autor: Chang Arrunategui, Arlyn Lisette Lorena
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/17241
• Enlace del recurso: https://hdl.handle.net/20.500.12724/17241
• Nivel de acceso: acceso abierto
• Materia: Advertising agencies; Agencias de publicidad; https://purl.org/pe-repo/ocde/ford#5.08.00

This document describes the formation of B1 Visuals, a digital production company for marketing and audiovisual projects that began as an entrepreneurship and that, little by little, took shape during the pandemic that brought with it the appearance of Covid-19. B1 Visuals became the strategic ally of nationally recognized brands, singers and artists. Its purpose is to encourage those who have a business idea to start it. In addition, it seeks to remind them that when something is done with passion and soul, there is little chance of it going wrong. The production company has gone through a series of changes and evolutions that led it to position itself within the field and to be the favorite of many brands that began to emerge in the midst of a health crisis. Two of the most significant impacts on B1 Visuals were the change of name and partners. However, the production company managed to successfully go through this transition process to consolidate itself as a much more experienced, solid and vigorous business. Currently, it continues to offer its clients quality and solid work.