Estrategias para desarrollar la experiencia y el consumo del turismo millennial en Lima

• Autores: Esposito Luna, Brunela Mariana, Miñan Mendez, Nicole Glenda
• Formato: tesis de grado
• Fecha de Publicación: 2022
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/17825
• Enlace del recurso: https://hdl.handle.net/20.500.12724/17825
• Nivel de acceso: acceso abierto
• Materia: Strategies in business; Tourism; Consumer behavior; Estrategias en los negocios; Turismo; Comportamiento del consumidor; Lima (Perú); https://purl.org/pe-repo/ocde/ford#5.02.04

This research has been developed to identify the main strategies that should be implemented to improve the experience and consumption of millennial tourists in the city of Lima, Peru. In that sense, the line of research considered for this project is “Strategic Management and Business Models” Lima is a city with a lot of potential to grow and exploit its tourist offer, and thus, receive many foreign tourists, which will allow the country to generate more jobs and income; however, this potential is not well exploited or promoted. For this reason, the research seeks to answer the following question: What are the appropriate strategies to improve the experience and consumption of the millennial tourist in Lima? In this sense, the research will be focused on the mentioned pillars: experience and consumption, since it is important to improve the satisfaction of the tourists who visits Lima, as well as to generate more profitability to the city and country. In this way, tourism will fulfill its objective, satisfying tourists and tourism service providers. The main objective of this research is to determine the ideal strategies to improve the experience and consumption of the millennial tourists in Lima, to attract a greater number of tourists to the city. It is important to implement the right strategies to reactivate tourism and transform Lima into one of the main touristic cities in Latin America. Tourism encompasses the development of the country, so it also benefits the different associated services, such as hotels, restaurants, entertainment, and others.